From Designer to Brand Strategist With Melinda Livsey
Hear about the challenges that led Melinda Livsey to go from being a designer treated like an order taker and art directed by clients to trusted expert and brand strategist, the mindset shifts she had to make, why she no longer does any design work, how she builds trust with clients, the three questions she always asks during an initial consultation that position her as an expert and more. Plus, find out her secret talent. It might surprise you.
From Designer to Brand Strategist With Melinda Livsey: Read or Listen
Business Breakthroughs With Brand Doctor Henry Kaminski Jr.
The Brand Doctor Henry Kaminski Jr. joins me to talk about how he leveled up his business and stopped competing on price. He also shares business breakthroughs about branding, focus and values. Find out why he says branding really is about subtraction.
Business Breakthroughs With Brand Doctor Henry Kaminski Jr.: Read or Listen
Boost Value With a Brand Style Guide
After designing a logo for a client, do you provide a brand style guide along with the files, so the client has guidance on how to use the logo and your hard work doesn’t go down the drain? If not, you’re missing out on positioning yourself as an expert, adding value to your work and charging more.
Boost Value With a Brand Style Guide: Read or Listen
Branding & Marketing Insights with Jacob Cass
Are you leaving money on the table with logo design? Do you know how to present your logo designs? Are you positioning yourself to clients so you are seen as an expert and get more respect? Jacob Cass of Just Creative talks about his design journey, his logo design and presentation process, how to add more value with brand strategy and some amazing marketing tips. Plus, find out why he calls himself “the pink cow.”
Branding & Marketing Insights with Jacob Cass: Read or Listen
The Difference Between Consultation and Discovery
Many graphic designers give away their advice, expertise and ideas in the sales process for free. Learn what to stop doing on consultation calls and how to get paid for discovery calls, so you get more respect and are more valued as an expert.
The Difference Between Consultation and Discovery: Read or Listen
Day Rates for Graphic Designers—Sarah Masci
Sarah Masci of Day Rate Mastery joins me to talk about how graphic designers can increase their profitability by charging day rates instead of hourly rates or value-based pricing, and how she went from charging $50 per hour to $10k months working only a few days a month.
Day Rates for Graphic Designers—Sarah Masci: Read or Listen
What Questions Should a Graphic Designer Ask a Client?
By screening prospects and asking strategic questions, designers change the conversation from design to problem solving, get more respect and increase the perceived value of their work. Find out what questions a graphic designer should ask a client.
What Questions Should a Graphic Designer Ask a Client?: Read or Listen
Automate Business Tasks With Funnels—With Dominique Falla
Did you get into freelancing to focus on design, not business tasks? Do you sometimes dread all the administrative tasks you have to deal with as a freelancer? Hear from Dominique Falla how creatives can spend less time on the tasks they don't like and more on what they do like.
Automate Business Tasks With Funnels—With Dominique Falla: Read or Listen
How to Get Taken More Seriously as a Designer
Sometimes it can be hard to get clients or coworkers to take you more seriously as a graphic designer instead of seeing you as an order taker. Find out 8 ways to get taken more seriously as a designer and treated like an expert, not an order taker.
How to Get Taken More Seriously as a Designer: Read or Listen
What to Consider Before Doing Free Design Work
Some types of free work are good, while some hurt you and the design industry. You don’t have to pimp yourself out doing free work to build a portfolio. Find out what to consider before doing any free design work.
What to Consider Before Doing Free Design Work: Read or Listen