Accessible Branding & Design Course
Win more work!
You’ll get a competitive edge over other designers because they don’t know about accessibility. Clients will wonder why other designers aren’t bringing this up.
You’ll change the conversation from “design” to “results.” You’ll help them get more business and have a better reputation by reaching 20% more people.
When your work gets results, they will keep coming back, because no one wants a logo design or design work done just for it to look good. They need results.
Charge more for branding and design work!
Most designers are unknowingly alienating 20% of people with their work. That costs businesses revenue!
You’ll be able to charge more because you’ll be adding so much more value to your work. You’ll have a specialized skill that 99% of designers don’t have—but should!
While all the other designers out there are struggling to charge more for their work, you’ll be able to command higher rates.
Stop being art directed by clients.
Some clients want to put their own personal “stamp” on the design or suggest changes you don’t agree with. But you want to be seen as the expert.
Accessibility makes it easier to justify your design decisions. It helps you make better design decisions. It helps you explain why you made them.
You’ll be armed with knowledge that the majority of designers—and clients—don’t have. You’ll be having a different conversation about your work, which will impress clients and show your expertise.
Don’t just take it from me. Take it from one of my students.
“I can’t tell you how much the accessibility conversation has ended the design wars with clients. I’m still a newbie at it, but just understanding how it works has upped my game when it comes to asserting myself in my design decisions. And now they listen!”
Don’t be the reason your clients spend more time and money fixing the color palette or design you created.
A problem I encounter all the time when remediating other designers’ InDesign files and infographics (making them accessible) is having to modify the client’s brand color palette to get them to be accessible. Sometimes, I have to add new colors.
This is costly and time consuming to the client. They’ve already invested in their brand identity and design work. Then I have to show them new colors or a new design because the original designer didn’t think about accessibility. The client is having to pay again for design work and wonders why their original designer—you—didn’t bring this up.
Not only that, but now some of their marketing materials look different and use different colors, so their branding looks disjointed. The whole point of them hiring you in the first place was to avoid that.
So save face—and save your clients time and money from having to rework their color palette and materials later.
What You’ll Learn
- How to talk about accessibility when it comes to design,
- What to ask clients about accessibility,
- How to create a versatile accessible color palette,
- How to assess and remediate an existing color palette,
- How to check your design work for color accessibility and how to resolve issues for a more balanced design,
- How to guide clients about color choice in all aspects of their marketing (documents, websites etc.),
- How you can charge more with this expertise.
What the Course Covers
This course covers WCAG 2.1 color and contrast guidelines in plain English, plus accessibility and usability practices pertaining to color and contrast.
Module 1: Understanding Accessibility
- An overview of accessibility,
- Dispelling myths and overcoming objections about it,
- In-depth look at types of disabilities related to color,
- How accessibility affects branding.
Module 2: Color and Contrast Guidelines
- Guidelines that pertain to color and contrast,
- What brand elements and design choices are affected by them,
- Best practices that go beyond those requirements,
- How to talk to clients about accessibility.
Module 3: Choosing Colors
- What to consider when choosing colors for branding or design work,
- Considerations and preferences for certain audiences,
Module 4: Checking Colors
- How to thoroughly check for potential color issues for many types of disabilities.
Module 5: Resolving Color and Contrast Issues
- Various methods for resolving color and contrast issues you may encounter and
- What to consider to maintain the integrity of the brand color palette as much as possible.
Module 6: Typography
- What to consider when choosing typefaces from a technical and design standpoint and
- Audience considerations.
Module 7: Ensuring Brand Integrity
- How to help the client and others who work with them to use the appropriate colors,
- What elements to address.
What You’ll Get
- A competitive edge over other designers to help you win more projects
- Confidence in understanding and talking about and color and accessibility
- Videos for each module, including many examples to help you learn
- Handouts and checklists for each module, including a list of accessibility tools, resources and more
- Quizzes with each module to help you retain what you’ve learned
- Lifetime access and future updates to the course
- Full immediate access to the course when it’s released
- Access to a Facebook group specifically for course students
What Students of My Website Accessibility Course Have Said
“I can’t say enough good things about Colleen’s accessibility training. Before I took this course, I already knew quite a bit about website accessibility best practices, and I was hoping to learn a few useful tidbits. By the end of Module 1, I had already added important information to my skillset that I was able to put into practice immediately.
The course was well organized, thorough but not overwhelming, and extremely informative. Everyone who builds websites should sign up for this training!”
“Colleen is an exceptional teacher with great communication skills. She is not only an expert in her field but is a fabulous teacher. Not everyone can do both, but she certainly can.”
“Before taking Colleen’s web accessibility course, I had surface level knowledge of the subject and I wouldn’t consider myself someone who could advise on the topic of web accessibility. Now, I feel much more confident in my ability to help website owners understand how building their sites with people with disabilities in mind is not only good practice, but good for business as well.”
“Colleen really knows her stuff when it comes to accessibility. She not only understands the guidelines and what they mean, but she knows how to best implement them in your website design and development. She saved me hours of research and guess work!”
Your Instructor, Colleen Gratzer
I am a Certified Brand Academy™ brand expert and world-renowned accessibility specialist. I’m an award-winning designer with more than 23 years of experience in branding, print, and web design and development. Four of those years include being an accessibility specialist.
In 2016, I was trained in InDesign/PDF accessibility by one of the top accessibility providers to the U.S. government who is on the international committee that creates accessibility standards for digital media and documents. She has given me her “highest endorsement.”
Since then, I’ve designed and remediated accessible documents and websites, and educated designers and developers on branding and accessibility.
In 2019, I provided InDesign accessibility training to the U.S. Department of the Interior and have been on several podcasts and given presentations about accessibility.
I’m a member of the IAAP, the International Association of Accessibility Professionals, and hold a verified certificate of achievement for introductory website accessibility from W3C, with plans to pursue additional certifications.
My client-based business, Gratzer Graphics, provides accessibility consulting to nonprofits, creative firms and developers.
Through Creative Boost, I host the Design Domination podcast, mentor designers, teach this and a website accessibility course, and provide many resources for designers.
As Seen/Heard On
- U.S. Department of the Interior
Yes! I want to stand out from other designers.
Frequently Asked Questions
Won’t I have to design with only dark colors?
Definitely not! In fact, if you did that, it would present accessibility issues.
But isn’t accessibility ugly?
Nope! Lots of designs are ugly, but they are not ugly because they are accessible. They were just poorly designed.
Does the course cover all there is to know about accessibility?
No. This course focuses on accessibility with color and design. It will help you create accessible color palettes and designs. It does not cover technical practices with document or website accessibility. Website accessibility is covered in the Foundations of Website Accessibility course.
Should I enroll in this course if I am thinking of taking the Foundations of Website Accessibility course later?
Yes! If you decide to enroll in Foundations of Website Accessibility later, you will get a discount code for $100 off that course.
Got a question?
Email me at firstname.lastname@example.org and I’ll respond ASAP.