Brand Style Guide Builder | creative-boost.com

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The Brand Style Guide Builder makes it easy to produce a brand style guide. Sections are already written, laid out and ready to go! Just add logos, client-specific information and review the copy.

Charge more for branding work

Designer making more money. I’ve charged clients more than $1,000 for a style guide alone!

But when you bundle a brand style guide as part of your brand identity work, your logo designs, you add so much more value.

And you should charge for that!

Providing a guide to help them have consistent branding has tremendous value and helps protect the investment they just made for a logo design.

Stand out from other logo designers

Male designer standing out from other designers. When clients see that you’re anticipating their needs by providing a brand style guide, you’ll stand out from all the other logo designers out there and get more respect.

Many designers do not provide a style guide or they just provide what the client asks for.

You’ll go from being seen as a “logo designer” who’s just drawing a logo and sending them the files to a branding expert who knows in advance what they need!

Maintain brand integrity

Group of designers. With a brand style guide, your design work is less likely to get messed with by an employee or subcontractor gone rogue.

They will all be able to refer to your brand style guide to keep things consistent and looking as good and as you intended.

You’ll be helping them be successful at taking what they’ve just invested in for branding and understanding how to use it.

Save time!

The Brand Style Guide Builder includes:

Real pre-written text (no Lorem ipsum!) that you can modify as needed for each client;
Minimalist design that you can easily modify for your own or your clients’ brand;
Master pages set up with and without sidebars for flexibility;
Placeholder image frames and notes (on their own layer in magenta in Adobe InDesign and Affinity Publisher, and as speaker notes in Google Slides) to help you with the content;
Paragraph, character and object styles (in Adobe InDesign and Affinity Publisher) for easy formatting.

Just change the design and fill in the client-specific info and images!

Be more profitable

The Brand Style Guide Builder will pay for itself many times over the first time you use it. You will add value to your logo design work, so you can charge more, and save tons of time creating a brand style guide, so you can be more profitable.

How much does creating brand style guides cost you?

Start saving time today

What Designers Have Said

“This style guide is as good as anything I’ve seen from big agencies. The time saved on one project pays for itself. In the past, I would have just winged it and end up with a hodge podge of fonts, colors, and spacing.”

Adam Lowe

“Thorough, easy to edit and it has all the messaging ready to go. I can’t wait to get this to my own clients! 🙌 Game changer 🙌 Excellent work on this!!! You’ve outdone yourself!!!”

Chris Nunn

How It Works

Transcript

Hi, designers. I wanted to give you a quick walkthrough of what’s included with the Brand Style Guide template package.

First off is a sample PDF of a finished brand guide of a dummy company that I created just to show as an example.

This is how great your brand guide for your client can look after you have inserted all of their brand colors, fonts and all of their imagery that applies to their brand.

In the contents, there are six sections: color palette, typography, logo, imagery, design elements and stationery.

The brand style guide template is 17 pages, and the copy for each of these sections is ready to go. All you need to do is add in the client-specific information and you’ll be good to go.

I’ve also included notes with suggestions for other sections that you may want to include if they apply to the client, and that would make it an even more comprehensive guide.

For example, in the color palette section, all this text is set up and ready to go. You can just come in and change the colors here and throughout the guide. You can add in the values that you want to add for Pantone, four-color process and web, of course.

In the logo section, I have the text all ready to go and the section set up for that and all you have to do is go in and place the logos as I’ve instructed in the notes to guide you with that.

There’s also a section for imagery that you can modify as needed for this client—for every client, and you can change up any sections. You can delete any sections that you may or may not want to include, and modify any text as you see fit for the client.

In the InDesign file, there is a non-printing layer that’s called Notes/Placeholder Boxes. Throughout the brand style guide template, you’ll see these notes in magenta. They will guide you on what to do on that page throughout the template.

You can see with the cover this is a placeholder for an image that would be relevant to the client’s brand and then a placeholder for their logo. I encourage you to change this up as much as you like in terms of the design.

I’ve made it easy by setting up master pages and nested master pages, so that you can go in and modify the brand style guide template as minimally as possible to make that more efficient for you.

I’ve also included paragraph styles and character styles and object styles to also hopefully make that easier for you.

You can also change or you can hide these if you want to. You can also see where I’ve included notes throughout to guide you on what to do here.

The files that are included besides that are an .idml file and an InDesign template file, which if you open, will create a copy and make a new file, so that you don’t overwrite the InDesign file.

Also included are the fonts that I used in this brand style guide template. But, again, I encourage you to change them to make them specific to the client’s brand.

I want to make this as efficient as possible, so that you can save time in creating this guide.

You can become more profitable, and then you can charge more for it because it’s going to add more value to the work that you’re providing.

This will pay for itself the very first time that you use it.

The images show a few pages from the InDesign brand style guide template.

Multiple File Formats

You get the Brand Style Guide Builder in 3 file formats:

Adobe InDesign
Affinity Publisher
Google Slides

You get all 3 because not all designers use the same software. So you can choose what works for you and the best format for the situation.

What’s Included

Adobe InDesign template and IDML files
Affinity Publisher file
Google Slides file
17 pages and 6 sections:
1. Color
2. Typography
3. Logo
4. Imagery
5. Elements
6. Stationery
Suggestions for many other sections, depending on how extensive a guide you want to make it
PDF of a sample finished brand guide for reference
Instructions on how to use the file
The open source fonts used in the file

Buy Now Only $97

License

By purchasing, you agree to the licensing terms. You are allowed to:

modify and use the brand style guide template for yourself for personal or commercial purposes,
modify and use the brand style guide template for client work.

You are not allowed to:

resell the files (selling a finished guide to clients is definitely fine!);
share or distribute the files to anyone else;
claim any copyright or trademark to the brand style guide template or its content;
use it in pornographic, fraudulent, infringing, illegal, harassing, offensive or defamatory manners.