Adjust your mindset, become more business savvy and sharpen your creative skills, so you get more respect and command higher rates.
If you use WordPress for your website but don’t take security measures to keep it safe and up and running, potential clients may leave your site because of a warning, or, one day, they may not see your site at all. Find out how your unsecure website is costing you business and what to do about it. Read or Listen “How Your Unsecure Website Is Costing You Business”
Graphic design is all about solving a particular problem, communicating and evoking a certain feeling. But those efforts fall short when you don’t consider how potentially 20% of your client’s audience cannot read or access the information because of design or file setup issues. That leaves a bad impression. Are your designs solving or causing problems? Read or Listen “Are Your Designs Solving or Causing Problems?”
So many designers are afraid to call themselves an expert. They lack confidence, and that creates a snowball effect in their business: not charging enough, losing out on work and more. Find out how to squash self-doubt and own your expertise.
Graphic designer/fine artist Melvin Thambi joins me to talk about pursuing design and fine arts, how he got his work to be exhibited, how hearing “no” led to him achieving his dream, why he says to get out of your comfort zone and get ready to fail, and what advice he has for non-U.S. designers looking to get U.S. clients. Read or Listen “Man of Many Talents Melvin Thambi”
Find out how color affects branding, how to use color strategically and what to consider when choosing colors to get winning color strategies. Also learn a bit about color theory, color accessibility and color meaning. Read or Listen “Winning Color Strategies”
Do you send prospects a price or your hourly rate when they first reach out to you? Do you lack confidence when dealing with prospects? Find out what your reply to prospects says about you and how to change their perceptions. Read or Listen “What Your Reply to Prospects Says About You”
Do clients often point out that you missed some of their edits in page proofs? I’ve got a bulletproof process to help you stay on top of them. These tips on how to manage client revisions to design proofs will help you save face and save time and will make for an easier revision process. Read or Listen “How to Manage Client Revisions to Design Proofs”
Dealing with late-paying clients and collecting on late invoices is a huge pain. If clients often pay you late, it may be a symptom of a bigger issue. Find out how to deal with late-paying clients and how to avoid them in the future. Read or Listen “How to Deal With Late-Paying Clients (and How to Avoid Them in the Future)”
Most designers don’t know about accessibility or have misconceptions about it, such as thinking it will hinder their creativity or that it doesn’t apply to their clients. Find out 9 myths about accessibility and why you and your clients should care. Read or Listen “9 Myths About Accessibility”
Find out the pros and cons of using your name versus a business name, 8 tips for a good business name and what to do after deciding on a creative business name. I also share what went into naming my businesses and what I’d do differently with one of them. Read or Listen “8 Tips for a Good Business Name”