Find out several overlooked places graphic designers can find clients—online and offline—that can help you based on your industry and clientele. Are you overlooking any of them? …
Overlooked Places Graphic Designers Can Find ClientsRead More »
Find out ways to protect your freelance business and income from catastrophe—disability, long-term illness, an emergency, disaster, theft, liability issues—and how to minimize the effects. …
Tom Ross of Design Cuts joins me to talk about digital products—figuring out what to sell, how to price it, their submission process and more. Get tips to help you get an edge on your competition in the creative products marketplace. …
Designing Digital Products With Tom Ross of Design CutsRead More »
Experts always say we should set goals to be successful. But do you avoid setting them because you don’t see the point or you’re afraid you won’t achieve them? Do you ever look back and think, “I should have done this or that”? Stop procrastinating and get motivated, and learn how setting goals can help. …
Most designers don’t think about accessibility, but it affects branding, design, documents and websites. It’s a great way to differentiate yourself from other designers while helping your clients reach more people and legally protecting them. …
Your website needs to be an effective marketing tool to help you get clients. You want to be top of mind when someone needs a designer. Here are 17 essential elements for an effective portfolio website, so you get found and leave a positive impression. …
17 Essential Elements for an Effective Portfolio WebsiteRead More »
After designing a logo for a client, do you provide a brand style guide along with the files, so the client has guidance on how to use the logo? If not, you’re missing out on positioning yourself as an expert, adding value to your work and charging more. …
Mike Killen and I talk about confidence, how it’s vital in closing the deal with clients and why you should be selling futures, not features. Get actionable tips to use when talking to clients, including how to respond when a client says, “That’s too expensive.” Also find out why you shouldn’t worry about criticism when putting your content out there. The answer will surprise you! …
Are you leaving money on the table with logo design? Do you know how to present your logo designs? Are you positioning yourself to clients so you are seen as an expert and get more respect? Jacob Cass of Just Creative talks about his design journey, his logo design and presentation process, how to add more value with brand strategy and some amazing marketing tips. Plus, find out why he calls himself “the pink cow.”
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Do you spend a lot of time creating logo files? Are you unsure which formats to send to a client? Do you properly prepare logo files to prevent potential issues? Find out that and how to add value to your work by following these best practices from me and guest Michael Bruny-Groth from The Logo Package. …
Preparing and Packaging Logo Files – Michael Bruny-GrothRead More »
