Part of the Creative Briefs series of mini-episodes with quick design- and marketing-related tips, this episode talks about commonly misused typographic marks and how to correct them. Using them properly will give you more cred. Plus, get a free checklist. …
Do you know what to consider when pricing your work? Are you charging enough for your work? Do you worry if your price was right after sending an estimate? There are many ways to figure out how to price a project, and how you do so and present it can affect how the client perceives the value. Either you will be perceived as an expert and command respect, or you risk be seen as not understanding (or underestimating) the scope of the work and your work being perceived as low quality. Here are 12 pricing mistakes to avoid to be more profitable. …
Avoid These 12 Mistakes When Pricing Your Design WorkRead More »
Part of the Creative Briefs series of mini-episodes with quick design- and marketing-related tips, this episode talks about making sure your design is mailable. When designing a printed piece that will be mailed, consulting a mailpiece design analyst will help you make sure your design adheres to any necessary postal requirements or qualify for special rates. …
Have you ever had your work plagiarized? Unfortunately, I have—several times—and other designers have too. So I invited attorney Matthew Johnston back to talk about copyright infringement and your rights as a designer, so you can protect your creative work. You’ll also find out ways to search to see if your work has been plagiarized and what to do if it has been.
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Policing Plagiarism: What to Do When Someone Steals Your Creative WorkRead More »
Part of the Creative Briefs series of mini-episodes with quick design- and marketing-related tips, this episode is about reviewing print proofs. Here are 11 things to check in a proof from the printer to ensure your design will appear as you intended. …
Creative Brief: 11 Things to Check in a Print ProofRead More »
Some types of free work are good, while some hurt you and the design industry. You don’t have to pimp yourself out doing free work to build a portfolio. Find out what to consider before doing any free design work. …
Part of the Creative Briefs series of mini-episodes with quick design- and marketing-related tips, this episode covers how to find out which fonts have been used in an image or PDF. …
Are you making any of these mistakes when presenting design work to clients? Find out and learn how to present your design work, so you get more respect and less pushback on your designs. Also, find out mistakes you might be making when asking for critique from other designers and others in general. Plus, don’t miss this one seemingly harmless question you should stop asking clients. …
7 Mistakes When Presenting Design Work and Asking for CritiqueRead More »
Do you pick colors arbitrarily? Do you have trouble defending your color choices to clients? Find out from world-renowned color connoisseur Leatrice Eiseman how to be the expert. Learn how color affects us physiologically, how it affects a design, what to consider when choosing choose colors, how to talk to clients about it, and more. …
Learn how to leverage LinkedIn as part of your marketing efforts so you can build relationships and attract your ideal clients. Get tips on how to craft a profile that has impact, strategically network with connections, and more from LinkedIn expert Brynne Tillman. …
