Are you leaving money on the table with logo design? Do you know how to present your logo designs? Are you positioning yourself to clients so you are seen as an expert and get more respect? Jacob Cass of Just Creative talks about his design journey, his logo design and presentation process, how to add more value with brand strategy and some amazing marketing tips. Plus, find out why he calls himself “the pink cow.”
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Do you spend a lot of time creating logo files? Are you unsure which formats to send to a client? Do you properly prepare logo files to prevent potential issues? Find out that and how to add value to your work by following these best practices from me and guest Michael Bruny-Groth from The Logo Package. …
Preparing and Packaging Logo Files – Michael Bruny-GrothRead More »
Do you struggle with whether to refer to your freelancing business as “I” or “we”? Are you misrepresenting yourself if you use “we”? Will potential clients prefer just you or a team? Will you not get larger projects if you use “I”? Find out the pros and cons of each. …
Many graphic designers are so excited when a new shiny prospect contacts them that they miss a crucial step: screening the prospect. But having a vetting process is vital, so you can position yourself as an expert and evaluate the prospect and the work before taking it on. Here are 6 reasons freelance designers should screen prospects and how to evaluate them.
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6 Reasons Freelance Designers Should Screen Prospective ClientsRead More »
There are a lot of differences in mindset and behavior between graphic designers who are perceived as order takers and those who are perceived as experts. Here are 14 reasons graphic designers are seen as order takers instead of as experts. …
14 Reasons Graphic Designers Are Seen as Order TakersRead More »
Monthly recurring revenue is all the rage these days, seen as the holy grail. But what most freelancers and agencies don’t necessarily realize is that it can cause problems. David C. Baker joins me to talk about 9 ways recurring revenue actually hurts your business and what to do instead. …
9 Ways Recurring Revenue Hurts Your Business – David C. BakerRead More »
Designers, do you need to take your skills to the next level so you can charge more and get more respect? Want to go out on your own but not sure what’s involved? Need help with a freelancing issue? Here are 10 ways a design mentor could help you. …
Blair Enns joins me to discuss how to take back your power in the client-designer relationship, how not to sell, how to deal with mindset issues, pricing and much more. Also, find out what the “flip” is and why it’s vital in the client-designer relationship. …
Power, Positioning & Pricing for Creatives With Blair EnnsRead More »
Is your MO to respond immediately to calls, e-mails and texts from clients? Stop! You’re not helping yourself or your client by being so fast to reply. In this Creative Brief episode, I cover 5 reasons you shouldn’t respond to clients right away. …
5 Reasons You Shouldn’t Respond to Clients Right AwayRead More »
A lot of designers have heard about niching but are hesitant to do it. Stephanie Campanella, who’s built several profitable niched-based businesses, talks about why she niched her business, how she did it, and the benefits of niching.
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