Charge more for logo design.

Brand Identity Builder

Buy Now Only $27

The Brand Identity Builder gives you a solid process for brand identity consultations, execution and delivery.

Stop giving away your expertise free.

Many designers give away too much of their time, ideas and expertise free, before a client has committed to working with them or even made a payment. That makes clients think your work doesn’t have much value. Many people only value what they pay for too.

Stop being an order taker.

Many designers also spend time with tire kickers. Not only are they price shopping, but they’re usually looking for an order taker, someone they can art direct. They don’t value your expertise.

Experts have a process in place to avoid these situations.

Start being confident, leading the process and getting more respect.

Starting the relationship with a new client the right way is vital to them seeing you as an expert they will trust and are happy to pay more.

Designer presenting logo designs.As the expert, you’ll lead the process and:

  • You’ll get more respect.
  • You’ll get money up front instead of giving away free discovery sessions.
  • You’ll ask the right questions up front, so you’re taken more seriously and help your clients get better results.

What You Get

The Brand Identity Builder is a 42-page ebook (PDF format) that will help position you as the trusted, respected expert. It will lead you through the various phases of the branding process from consultation through delivery and showcasing the final work in your portfolio, so you can attract more clients:

  1. Consultation The questions to ask in the beginning of the process to position you as an expert and to screen potential clients, so you don’t waste time on those who are a bad fit.
  2. Proposal What to include in the proposal and why, so that you are seen as an expert and stand out from other designers.
  3. Discovery What information to gather from the client, so you have an objective point of reference and a smoother relationship.
  4. Research What to think about before you even start designing, so you create a more successful brand identity.
  5. Design What to consider as you’re creating the brand identity, so you ensure it works for the client and you enhance your expertise.
  6. Presentation Ways to present your work and address feedback, so that you impress the client and get less pushback.
  7. Delivery How to properly finalize the logo and create the proper deliverables, so you enhance the value of your work.
  8. Showcase How to showcase your work online in a professional and impressive way, so that you can attract better clients.

You’ll also get worksheets and a checklist that you can print out and have on hand to guide you during the consultation, discovery and delivery phases; a list of resources; and future updates.

About Your Instructor

Colleen with dog My Brand Identity Builder process is based on insights from my 23-year career, in which I successfully transitioned from being just another graphic designer to being perceived as an expert—being more confident, getting more respect and appreciation, and charging more.

Stop wasting time

on prospects who are a bad fit and giving away your expertise free.

Start being confident

with a proven process and getting paid for your expertise.

Buy Now Only $27

Do you want to be the expert or the order taker?

The Brand Identity Builder is not for you if:

  • You’re not looking to charge more for your brand identity work.
  • You’re OK with letting clients lead the process.
  • You’re happy accommodating unlimited client requests.
  • You’re only interested in creating a brand identity that looks good but doesn’t get results for the client.