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Brand Style Guide Builder

Charge more for branding work, save tons of time and get more respect.

I’ve charged clients more than $1,000 for a style guide alone.

But putting one together is a lot of work! You’ve got to figure out what information to include, which logo formats to include and write the copy. After all that, you’ve got to make it look well designed and professional. This can take hours, if not days, to do.

My pre-written professional brand style guide template makes it easy, even if you’ve never created one before. It’s already got sections and copy set up and ready to go. Just add logos, client-specific information and review the copy.

The template comes in Adobe InDesign, Affinity Publisher and Google Slides formats. You get all 3!

It will pay for itself many times over the first time you use it.

You will add value to your branding work, so you can charge more, and save tons of time creating a brand style guide, so you can be more profitable.

Some low-cost templates available elsewhere cost less but limit you to personal use or a certain number of commercial uses, or don’t include real text ready to go.

Watch the Video

The images above and below show a sample finished brand guide plus a few pages from the InDesign template.

  • Brand style guide cover template.
  • Brand style guide color page.
  • Brand style guide typography page.
  • Brand style guide logo page.

What Others Have Said

“This style guide is as good as anything I’ve seen from big agencies. The time saved on one project pays for itself. In the past, I would have just winged it and end up with a hodge podge of fonts, colors, and spacing.”
Photo of Adam Lowe.Adam Lowe

“Thorough, easy to edit and it has all the messaging ready to go. I can’t wait to get this to my own clients! 🙌 Game changer 🙌 Excellent work on this!!! You’ve outdone yourself!!!”
Photo of Chris Nunn.Chris Nunn

What’s Included

  • License* for unlimited commercial uses;
  • Real text (no Lorem ipsum!) that you can modify as needed for each client;
  • Minimalist design that you can easily modify for your own or your clients’ brand;
  • Placeholder image frames and notes (on their own layer in magenta in Adobe InDesign and Affinity Publisher, and as speaker notes in Google Slides) to help you with the content;
  • Master pages with and without sidebars for flexibility;
  • Paragraph, character and object styles (in Adobe InDesign and Affinity Publisher).

Just change the design and fill in the client-specific info and images! The template is set up as 11 x 8.5 inches, but you can change it to any size or orientation you like.


The template is available in two versions: Essentials and Ultimate.

Essentials Version

  • Adobe InDesign template and IDML files
  • Affinity Publisher file
  • Google Slides file
  • 11 pages
  • 3 sections:
    • Color
    • Typography
    • Logo
    • Imagery
    • Design Elements
    • Stationery
  • Suggestions for many other sections, depending on how extensive a guide you want to make it
  • PDF of a sample finished brand guide for reference
  • Instructions on how to use the file
  • The open source fonts used in the file

Buy Now | Only $97

Ultimate Version

  • Adobe InDesign template and IDML files
  • Affinity Publisher file
  • Google Slides file
  • 17 pages
  • 6 sections:
    • Color with additional content
    • Typography with additional content
    • Logo
    • Imagery
    • Design Elements
    • Stationery
  • Suggestions for many other sections, depending on how extensive a guide you want to make it
  • PDF of a sample finished brand guide for reference
  • Instructions on how to use the file
  • The open source fonts used in the file

Buy Now | Only $147


License*

By purchasing, you agree to the licensing terms. You are allowed to:

  • modify and use this template for yourself,
  • modify and use this template for client work.

You are not allowed to:

  • resell the files (selling a finished guide to clients is definitely fine!);
  • share or distribute the files to anyone else;
  • claim any copyright or trademark to the template or its content;
  • use it in pornographic, fraudulent, infringing, illegal, harassing, offensive or defamatory manners.