Do you send prospects a price or your hourly rate when they first reach out to you? Do you lack confidence when dealing with prospects? Find out what your reply to prospects says about you and how to change their perceptions. Continue reading “What Your Reply to Prospects Says About You”
Find out several overlooked places graphic designers can find clients—online and offline—that can help you based on your industry and clientele. Are you overlooking any of them? Continue reading “Overlooked Places Graphic Designers Can Find Clients”
Your website needs to be an effective marketing tool to help you get clients. You want to be top of mind when someone needs a designer. Here are 17 essential elements for an effective portfolio website, so you get found and leave a positive impression. Continue reading “17 Essential Elements for an Effective Portfolio Website”
Many graphic designers are so excited when a new shiny prospect contacts them that they miss a crucial step: screening the prospect. But having a vetting process is vital, so you can position yourself as an expert and evaluate the prospect and the work before taking it on. Here are 6 reasons freelance designers should screen prospects and how to evaluate them. Continue reading “6 Reasons Freelance Designers Should Screen Prospective Clients”
There are a lot of differences in mindset and behavior between graphic designers who are perceived as order takers and those who are perceived as experts. Here are 14 reasons graphic designers are seen as order takers instead of as experts. Continue reading “14 Reasons Graphic Designers Are Seen as Order Takers”
Is your MO to respond immediately to calls, e-mails and texts from clients? Stop! You’re not helping yourself or your client by being so fast to reply. In this Creative Brief episode, I cover 5 reasons you shouldn’t respond to clients right away. Continue reading “5 Reasons You Shouldn’t Respond to Clients Right Away”
Your freelance business does not need to feel like a circus. But you do need to be the ringleader. Here are 6 types of problem clients and how to fire them. I’ll also talk about when it’s you, not them, who is the reason for the breakup. Continue reading “6 Types of Problem Clients and How to Fire Them”
Some types of free work are good, while some hurt you and the design industry. You don’t have to pimp yourself out doing free work to build a portfolio. Find out what to consider before doing any free design work. Continue reading “What to Consider Before Doing Free Design Work”
Are you making any of these mistakes when presenting design work to clients? Find out and learn how to present design work, so you get more respect and less pushback on your designs. Also, find out mistakes you might be making when asking for critique from other designers and others in general. Plus, don’t miss this one seemingly harmless question you should stop asking clients. Continue reading “7 Mistakes When Presenting Design Work and Asking for Critique”
Client relationships and getting clients are not that different from dating. Learn how to identify your ideal client, attract them, approach them, spot deal breakers, nurture the relationship and more. Continue reading “Client Relationships Are Like Dating”