Situations may arise when working with a client that make you feel like you’re on two different sides. But the client is not the enemy. Find out how to deal more effectively with situations that make you feel like you’re on two different sides. Read or Listen “The Client Is Not the Enemy”
If you send messages to prospects that are all about you and your services, you’re turning them off. Stop spamming prospects and seeing what sticks. Learn how to reach out to prospects and how to send cold emails that will help you get noticed. Read or Listen “Stop Spamming and Seeing What Sticks”
Do you send prospects a price or your hourly rate when they first reach out to you? Do you lack confidence when dealing with prospects? Find out what your reply to prospects says about you and how to change their perceptions.
Read or Listen “What Your Reply to Prospects Says About You”
Find out several overlooked places graphic designers can find clients—online and offline—that can help you based on your industry and clientele. Are you overlooking any of them? Read or Listen “Overlooked Places Graphic Designers Can Find Clients”
Your website needs to be an effective marketing tool to help you get clients. You want to be top of mind when someone needs a designer. Here are 17 essential elements for an effective portfolio website, so you get found and leave a positive impression. Read or Listen “17 Essential Elements for an Effective Portfolio Website”
Many graphic designers are so excited when a new shiny prospect contacts them that they miss a crucial step: screening the prospect. But having a vetting process is vital, so you can position yourself as an expert and evaluate the prospect and the work before taking it on. Here are 6 reasons freelance designers should screen prospects and how to evaluate them. Read or Listen “6 Reasons Freelance Designers Should Screen Prospective Clients”
There are a lot of differences in mindset and behavior between graphic designers who are perceived as order takers and those who are perceived as experts. Here are 14 reasons graphic designers are seen as order takers instead of as experts. Read or Listen “14 Reasons Graphic Designers Are Seen as Order Takers”
Is your MO to respond immediately to calls, e-mails and texts from clients? Stop! You’re not helping yourself or your client by being so fast to reply. In this Creative Brief episode, I cover 5 reasons you shouldn’t respond to clients right away. Read or Listen “5 Reasons You Shouldn’t Respond to Clients Right Away”
Your freelance business does not need to feel like a circus. But you do need to be the ringleader. Here are 6 types of problem clients and how to fire them. I’ll also talk about when it’s you, not them, who is the reason for the breakup. Read or Listen “6 Types of Problem Clients and How to Fire Them”
Some types of free work are good, while some hurt you and the design industry. You don’t have to pimp yourself out doing free work to build a portfolio. Find out what to consider before doing any free design work. Read or Listen “What to Consider Before Doing Free Design Work”