Episode #33: Creative Brief: Proofreaders’ Marks
In this Creative Brief, I talk about proofreaders’ marks—what they are and how to decode them if and when you get them. …
Print Design
Episode #29: Creative Brief: Making Your Design Mailable
Part of the Creative Briefs series of mini-episodes with quick design- and marketing-related tips, this episode talks about making sure your design is mailable. When designing a printed piece that will be mailed, consulting a mailpiece design analyst will help you make sure your design adheres to any necessary postal requirements or qualify for special rates. …
Episode #27: Creative Brief: 11 Things to Check in a Print Proof
Part of the Creative Briefs series of mini-episodes with quick design- and marketing-related tips, this episode is about reviewing print proofs. Here are 11 things to check in a proof from the printer to ensure your design will appear as you intended. …
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Episode #23: Color Convo With Pantone’s Leatrice Eiseman
Do you pick colors arbitrarily? Do you have trouble defending your color choices to clients? Find out from world-renowned color connoisseur Leatrice Eiseman how to be the expert. Learn how color affects us physiologically, how it affects a design, what to consider when choosing choose colors, how to talk to clients about it, and more. …
Episode #15: A Hoppe Good Time Talking InDesign
Do you need to work smarter in InDesign? Maybe you’re unknowingly wasting time when creating new documents or you’re guilty of “guide hoarding.” Find out and learn some best practices and time-saving tips as the hilarious Jason Hoppe and I talk about InDesign and page layout in this special hour-long episode. Plus, find out which InDesign feature Jason calls “delicious” and what some designers do that he says is “like walking and having your pants not go with you.” …
Episode #12: Fold Some Fun Into Your Direct Mail Projects With Trish Witkowski, Foldfactory
Print designers, do you find yourself using the same folds for projects over and over again because you think other types of folds might cost too much or they seem too complicated to set up properly? In this episode, Trish Witkowski of Foldfactory will educate and inspire you—and tell you how to get some free templates for your next project. …
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Episode #3: Perfect Your Print Process
Learn how to perfect your print process, so you can avoid costly errors and save face. Find out about proper file setup, folds, binding, paper, ink, coatings, fonts, images, how to get print bids and more. …
