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Episode #67: How to Choose Paper for a Design Project

Different types of paper.

Are you neglecting paper’s place in the print design process? Do you leave it up to the client or the printer? If so, that means you may not be making necessary color adjustments for different papers. That can result in an unsightly and costly error. But it also means you’re missing out on such a cool part of the design process! Find out the importance of paper choice in the print design process, the different types of paper and finishes, how to choose paper for a design project and some ways you can incorporate paper into the design process for added creativity. Continue reading “How to Choose Paper for a Design Project”

Episode #65: 23 Pro Page Layout Tips for Print and the Web

Professional page layout tips for print, digital document and the web.

I share 23 pro page layout tips for print, digital documents and the web. Find out how to polish your page layout skills, so you have more professional-looking and reader-friendly pages. You’ll also discover some accessibility and usability tips that can give you an edge over other designers and help your clients reach more people. Plus, I’ve also got a bunch of free resources for you. Continue reading “23 Pro Page Layout Tips for Print and the Web”

Episode #38: 3 Reasons to Charge for Native Design Files

Native files

Native design files are a designer’s secret recipe, yet some designers hand them over free of charge. But, unless it’s a work for hire, you have every right to charge for these files. Find out why clients might ask for them, why you should charge for them, what you should charge for them and more. Continue reading “3 Reasons to Charge for Native Design Files”

Episode #33: Creative Brief: Proofreaders’ Marks

Proofreaders marks

In this Creative Brief, I talk about proofreaders’ marks—what they are and how to decode them if and when you get them. Continue reading “Creative Brief: Proofreaders’ Marks”

Episode #29: Creative Brief: Making Your Design Mailable

Designing direct mail

Part of the Creative Briefs series of mini-episodes with quick design- and marketing-related tips, this episode talks about making sure your design is mailable. When designing a printed piece that will be mailed, consulting a mailpiece design analyst will help you make sure your design adheres to any necessary postal requirements or qualify for special rates. Continue reading “Creative Brief: Making Your Design Mailable”

Episode #27: Creative Brief: 11 Things to Check in a Print Proof

Print proof checklist

Part of the Creative Briefs series of mini-episodes with quick design- and marketing-related tips, this episode is about reviewing print proofs. Here are 11 things to check in a proof from the printer to ensure your design will appear as you intended. Continue reading “Creative Brief: 11 Things to Check in a Print Proof”

Episode #23: Color Convo With Pantone’s Leatrice Eiseman

Color theory

Do you pick colors arbitrarily? Do you have trouble defending your color choices to clients? Find out from world-renowned color connoisseur Leatrice Eiseman how to be the expert. Learn how color affects us physiologically, how it affects a design, what to consider when choosing choose colors, how to talk to clients about it, and more. Continue reading “Color Convo With Pantone’s Leatrice Eiseman”

Episode #15: A Hoppe Good Time Talking InDesign

Jason Hoppe at CreativeLive

Do you need to work smarter in InDesign? Maybe you’re unknowingly wasting time when creating new documents or you’re guilty of “guide hoarding.” Find out and learn some best practices and time-saving tips as the hilarious Jason Hoppe and I talk about InDesign and page layout in this special hour-long episode. Plus, find out which InDesign feature Jason calls “delicious” and what some designers do that he says is “like walking and having your pants not go with you.” Continue reading “A Hoppe Good Time Talking InDesign”

Episode #12: Fold Some Fun Into Your Direct Mail Projects With Trish Witkowski, Foldfactory

folding and direct mail design

Print designers, do you find yourself using the same folds for projects over and over again because you think other types of folds might cost too much or they seem too complicated to set up properly? In this episode, Trish Witkowski of Foldfactory will educate and inspire you—and tell you how to get some free templates for your next project. Continue reading “Fold Some Fun Into Your Direct Mail Projects With Trish Witkowski, Foldfactory”

Episode #3: Perfect Your Print Process

Perfect your print process.

Learn how to perfect your print process, so you can avoid costly errors and save face. Find out about proper file setup, folds, binding, paper, ink, coatings, fonts, images, how to get print bids and more. Continue reading “Perfect Your Print Process”