Do clients often point out that you missed some of their edits in page proofs? I’ve got a bulletproof process to help you stay on top of them. These tips on how to manage client revisions to design proofs will help you save face and save time and will make for an easier revision process. Read or Listen “How to Manage Client Revisions to Design Proofs”
Are you neglecting paper’s place in the print design process? Do you leave it up to the client or the printer? If so, that means you may not be making necessary color adjustments for different papers. That can result in an unsightly and costly error. But it also means you’re missing out on such a cool part of the design process! Find out the importance of paper choice in the print design process, the different types of paper and finishes, how to choose paper for a design project and some ways you can incorporate paper into the design process for added creativity. Read or Listen “How to Choose Paper for a Design Project”
I share 23 pro page layout tips for print, digital documents and the web. Find out how to polish your page layout skills, so you have more professional-looking and reader-friendly pages. You’ll also discover some accessibility and usability tips that can give you an edge over other designers and help your clients reach more people. Plus, I’ve also got a bunch of free resources for you. Read or Listen “23 Pro Page Layout Tips for Print and the Web”
Native design files are a designer’s secret recipe, yet some designers hand them over free of charge. But, unless it’s a work for hire, you have every right to charge for these files. Find out why clients might ask for them, why you should charge for them, what you should charge for them and more. Read or Listen “3 Reasons to Charge for Native Design Files”
In this Creative Brief, I talk about proofreaders’ marks—what they are and how to decode them if and when you get them. Read or Listen “Creative Brief: Proofreaders’ Marks”
Part of the Creative Briefs series of mini-episodes with quick design- and marketing-related tips, this episode talks about making sure your design is mailable. When designing a printed piece that will be mailed, consulting a mailpiece design analyst will help you make sure your design adheres to any necessary postal requirements or qualify for special rates. Read or Listen “Creative Brief: Making Your Design Mailable”
Part of the Creative Briefs series of mini-episodes with quick design- and marketing-related tips, this episode is about reviewing print proofs. Here are 11 things to check in a proof from the printer to ensure your design will appear as you intended. Read or Listen “Creative Brief: 11 Things to Check in a Print Proof”
Do you pick colors arbitrarily? Do you have trouble defending your color choices to clients? Find out from world-renowned color connoisseur Leatrice Eiseman how to be the expert. Learn how color affects us physiologically, how it affects a design, what to consider when choosing colors, how to talk to clients about it, and more. Read or Listen “Color Convo With Pantone’s Leatrice Eiseman”
Do you need to work smarter in InDesign? Maybe you’re unknowingly wasting time when creating new documents or you’re guilty of “guide hoarding.” Find out and learn some best practices and time-saving tips as the hilarious Jason Hoppe and I talk about InDesign and page layout in this special hour-long episode. Plus, find out which InDesign feature Jason calls “delicious” and what some designers do that he says is “like walking and having your pants not go with you.” Read or Listen “A Hoppe Good Time Talking InDesign”
Print designers, do you find yourself using the same folds for projects over and over again because you think other types of folds might cost too much or they seem too complicated to set up properly? In this episode, Trish Witkowski of Foldfactory will educate and inspire you—and tell you how to get some free templates for your next project. Read or Listen “Fold Some Fun Into Your Direct Mail Projects With Trish Witkowski, Foldfactory”