fbpx

Episode #73: Winning Color Strategies

Color strategies.

Find out how color affects branding, how to use color strategically and what to consider when choosing colors to get winning color strategies. Also learn a bit about color theory, color accessibility and color meaning. Continue reading “Winning Color Strategies”

Episode #69: 9 Myths About Accessibility

Girl with cerebral palsy using laptop.

Most designers don’t know about accessibility or have misconceptions about it, such as thinking it will hinder their creativity or that it doesn’t apply to their clients. Find out 9 myths about accessibility and why you and your clients should care. Continue reading “9 Myths About Accessibility”

Episode #67: How to Choose Paper for a Design Project

Different types of paper.

Are you neglecting paper’s place in the print design process? Do you leave it up to the client or the printer? If so, that means you may not be making necessary color adjustments for different papers. That can result in an unsightly and costly error. But it also means you’re missing out on such a cool part of the design process! Find out the importance of paper choice in the print design process, the different types of paper and finishes, how to choose paper for a design project and some ways you can incorporate paper into the design process for added creativity. Continue reading “How to Choose Paper for a Design Project”

Episode #65: 23 Pro Page Layout Tips for Print and the Web

Professional page layout tips for print, digital document and the web.

I share 23 pro page layout tips for print, digital documents and the web. Find out how to polish your page layout skills, so you have more professional-looking and reader-friendly pages. You’ll also discover some accessibility and usability tips that can give you an edge over other designers and help your clients reach more people. Plus, I’ve also got a bunch of free resources for you. Continue reading “23 Pro Page Layout Tips for Print and the Web”

Episode #53: Design With Accessibility in Mind

Designing for accessibility.

Most designers don’t think about accessibility, but it affects branding, design, documents and websites. It’s a great way to differentiate yourself from other designers while helping your clients reach more people and legally protecting them. Continue reading “Design With Accessibility in Mind”

Episode #51: Boost Value With a Brand Style Guide

Brand guide.

After designing a logo for a client, do you provide a brand style guide along with the files, so the client has guidance on how to use the logo and your hard work doesn’t go down the drain? If not, you’re missing out on positioning yourself as an expert, adding value to your work and charging more. Continue reading “Boost Value With a Brand Style Guide”

Episode #23: Color Convo With Pantone’s Leatrice Eiseman

Color theory

Do you pick colors arbitrarily? Do you have trouble defending your color choices to clients? Find out from world-renowned color connoisseur Leatrice Eiseman how to be the expert. Learn how color affects us physiologically, how it affects a design, what to consider when choosing choose colors, how to talk to clients about it, and more. Continue reading “Color Convo With Pantone’s Leatrice Eiseman”

Episode #2: Avoid These 10 Logo Design Mistakes

logo sketches

Are you making any of these logo design mistakes? Find out if you are. You’ll also learn what to consider when pricing a logo design, how to make your logo designs better and how to add value to your work, so you can up your game, stand out from your competition and charge more. Continue reading “Avoid These 10 Logo Design Mistakes”