Episode #72: What Your Reply to Prospects Says About You

Graphic designer hoping for a good response from a prospect.

Do you send prospects a price or your hourly rate when they first reach out to you? Do you lack confidence when dealing with prospects? Find out what your reply to prospects says about you and how to change their perceptions.
Read or Listen “What Your Reply to Prospects Says About You”

Episode #50: Confidence, Closing and Content With Mike Killen

Confidence for freelance designers

Mike Killen and I talk about confidence, how it’s vital in closing the deal with clients and why you should be selling futures, not features. Get actionable tips to use when talking to clients, including how to respond when a client says, “That’s too expensive.” Also find out why you shouldn’t worry about criticism when putting your content out there. The answer will surprise you! Read or Listen “Confidence, Closing and Content With Mike Killen”

Episode #45: 14 Reasons Graphic Designers Are Seen as Order Takers

Graphic designer order taker

There are a lot of differences in mindset and behavior between graphic designers who are perceived as order takers and those who are perceived as experts. Here are 14 reasons graphic designers are seen as order takers instead of as experts. Read or Listen “14 Reasons Graphic Designers Are Seen as Order Takers”

Episode #44: 9 Ways Recurring Revenue Hurts Your Business – David C. Baker

David C. Baker

Monthly recurring revenue is all the rage these days, seen as the holy grail. But what most freelancers and agencies don’t necessarily realize is that it can cause problems. David C. Baker joins me to talk about 9 ways recurring revenue actually hurts your business and what to do instead. Read or Listen “9 Ways Recurring Revenue Hurts Your Business – David C. Baker”

Episode #42: Power, Positioning & Pricing for Creatives With Blair Enns

Power, Positioning and Pricing With Blair Enns

Blair Enns joins me to discuss how to take back your power in the client-designer relationship, how not to sell, how to deal with mindset issues, pricing and much more. Also, find out what the “flip” is and why it’s vital in the client-designer relationship. Read or Listen “Power, Positioning & Pricing for Creatives With Blair Enns”

Episode #38: 3 Reasons to Charge for Native Design Files

Native files

Native design files are a designer’s secret recipe, yet some designers hand them over free of charge. But, unless it’s a work for hire, you have every right to charge for these files. Find out why clients might ask for them, why you should charge for them, what you should charge for them and more. Read or Listen “3 Reasons to Charge for Native Design Files”

Episode #34: Crafting a Custom Package Solution

Web design template packages

Amy Celona and I talk about how she came up with the idea to craft a custom web design package for her audience, how it solves her audience’s problems and how she made it profitable. She also talks about how she gets little pushback with design changes and saves time on proposals. Read or Listen “Crafting a Custom Package Solution”

Episode #30: Avoid These 12 Mistakes When Pricing Your Design Work

Pricing design work

Do you know what to consider when pricing your work? Are you charging enough for your work? Do you worry if your price was right after sending an estimate? There are many ways to figure out how to price a project, and how you do so and present it can affect how the client perceives the value. Either you will be perceived as an expert and command respect, or you risk be seen as not understanding (or underestimating) the scope of the work and your work being perceived as low quality. Here are 12 pricing mistakes to avoid to be more profitable. Read or Listen “Avoid These 12 Mistakes When Pricing Your Design Work”

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