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Creative Briefs

Episode #43:

10 Ways a Design Mentor Can Help You

Mentoring for graphic designers

Designers, do you need to take your skills to the next level so you can charge more and get more respect? Want to go out on your own but not sure what’s involved? Need help with a freelancing issue? Here are 10 ways a design mentor could help you. …

Episode #41:

5 Reasons You Shouldn’t Respond to Clients Right Away

Responding to clients

Is your MO to respond immediately to calls, e-mails and texts from clients? Stop! You’re not helping yourself or your client by being so fast to reply. In this Creative Brief episode, I cover 5 reasons you shouldn’t respond to clients right away. …

Episode #29:

Creative Brief: Making Your Design Mailable

Designing direct mail

Part of the Creative Briefs series of mini-episodes with quick design- and marketing-related tips, this episode talks about making sure your design is mailable. When designing a printed piece that will be mailed, consulting a mailpiece design analyst will help you make sure your design adheres to any necessary postal requirements or qualify for special rates. …

Episode #27:

Creative Brief: 11 Things to Check in a Print Proof

Print proof checklist

Part of the Creative Briefs series of mini-episodes with quick design- and marketing-related tips, this episode is about reviewing print proofs. Here are 11 things to check in a proof from the printer to ensure your design will appear as you intended. …

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