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Creative Briefs

Episode #41:

5 Reasons You Shouldn’t Respond to Clients Right Away

Responding to clients

Is your MO to respond immediately to calls, e-mails and texts from clients? Stop! You’re not helping yourself or your client by being so fast to reply. In this Creative Brief episode, I cover 5 reasons you shouldn’t respond to clients right away. …

Episode #29:

Creative Brief: Making Your Design Mailable

Designing direct mail

Part of the Creative Briefs series of mini-episodes with quick design- and marketing-related tips, this episode talks about making sure your design is mailable. When designing a printed piece that will be mailed, consulting a mailpiece design analyst will help you make sure your design adheres to any necessary postal requirements or qualify for special rates. …

Episode #27:

Creative Brief: 11 Things to Check in a Print Proof

Print proof checklist

Part of the Creative Briefs series of mini-episodes with quick design- and marketing-related tips, this episode is about reviewing print proofs. Here are 11 things to check in a proof from the printer to ensure your design will appear as you intended. …

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