Are you a small fish in a big pond, or a big fish in a small pond? If you’re a small fish in a big pond, you need clarity, so you can be a bigger fish in a smaller pond and get the right clients and the right design work. Read or Listen “Which Fish Are You?”
Find out the pros and cons of using your name versus a business name, 8 tips for a good business name and what to do after deciding on a creative business name. I also share what went into naming my businesses and what I’d do differently with one of them. Read or Listen “8 Tips for a Good Business Name”
Find out why muralist Debbie Clapper transitioned her career from graphic design to fine art, how she pursued her passion and how it changed her life. If you’ve ever thought of pursuing fine art as a career choice, you definitely don’t want to miss this. Read or Listen “Motivating Mural Design With Debbie Clapper”
The Brand Doctor Henry Kaminski Jr. joins me to talk about how he leveled up his business and stopped competing on price. He also shares business breakthroughs about branding, focus and values. Find out why he says branding really is about subtraction.
A lot of designers have heard about niching but are hesitant to do it. Stephanie Campanella, who’s built several profitable niched-based businesses, talks about why she niched her business, how she did it, and the benefits of niching.
Read or Listen “Nail a Niche with Stephanie Campanella”
Geek out on typography with me and typeface designer Fábio Duarte Martins. Learn a bit about typeface design and discover how it can be a great source of passive income. Plus, find out Fábio’s beef with Helvetica and the one instance he says Comic Sans was used well (yes, really!). Read or Listen “Typeface Design and Inspiration”
Want to become a better PowerPoint presentation designer? Ever considered a career in it? No? Because you can’t stand PowerPoint, right? (I can hear you screaming.) Presentation design expert Laura Foley states her case for why you should embrace PowerPoint. She also explains how she’s made a career specializing in working in software that makes most designers cringe. You’ll also learn best practices when using PowerPoint and how to price your PowerPoint projects. Read or Listen “Punch Up Your PowerPoint Proficiency”
Marketing Tips for Designers
If you’re not marketing, you’re at the mercy of taking whatever work comes to you, whether it’s work you want or not. You also don’t get the clients you want. When your marketing is targeted and consistent, you demonstrate to prospective clients that you understand their needs and remind them of you so they reach out when they have a need. In this interview with Ilise Benun, you’ll get marketing tips for designers and learn how to cultivate your marketing efforts to avoid feast or famine and to pick and choose the clients and work that you want. Read or Listen “Are You Getting the Clients You Want? With Ilise Benun”