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Niching

Episode #40:

Nail a Niche with Stephanie Campanella

Nail your niche

A lot of designers have heard about niching but are hesitant to do it. Stephanie Campanella, who’s built several profitable niched-based businesses, talks about why she niched her business, how she did it, and the benefits of niching.

Episode #20:

Typeface Design and Inspiration

typeface design


Geek out on typography with me and typeface designer Fábio Duarte Martins. Learn a bit about typeface design and discover how it can be a great source of passive income. Plus, find out Fábio’s beef with Helvetica and the one instance he says Comic Sans was used well (yes, really!). …

Episode #7:

Punch Up Your PowerPoint Proficiency

PowerPoint presentation design

Want to become a better PowerPoint presentation designer? Ever considered a career in it? No? Because you can’t stand PowerPoint, right? (I can hear you screaming.) Presentation design expert Laura Foley states her case for why you should embrace PowerPoint. She also explains how she’s made a career specializing in working in software that makes most designers cringe. You’ll also learn best practices when using PowerPoint and how to price your PowerPoint projects. …

Episode #5:

Are You Getting the Clients You Want? With Ilise Benun

marketing tips for designers

Marketing Tips for Designers

If you’re not marketing, you’re at the mercy of taking whatever work comes to you, whether it’s work you want or not. You also don’t get the clients you want. When your marketing is targeted and consistent, you demonstrate to prospective clients that you understand their needs and remind them of you so they reach out when they have a need. In this interview with Ilise Benun, you’ll get marketing tips for designers and learn how to cultivate your marketing efforts to avoid feast or famine and to pick and choose the clients and work that you want. …

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