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Episode #63: From Designer to Brand Strategist With Melinda Livsey

Brand strategy.

Hear about the challenges that led Melinda Livsey to go from being a designer treated like an order taker and art directed by clients to trusted expert and brand strategist, the mindset shifts she had to make, why she no longer does any design work, how she builds trust with clients, the three questions she always asks during an initial consultation that position her as an expert and more. Plus, find out her secret talent. It might surprise you. Continue reading “From Designer to Brand Strategist With Melinda Livsey”

Episode #61: Logo Lessons With Ian Paget of Logo Geek

Ian Paget, Logo Geek.

Ian Paget of Logo Geek joins me to talk about his logo design process, how to set yourself apart from other logo designers, how he presents his work, how to get less pushback from a client on your designs, books he recommends, the tools he uses and more. Plus, find out a hobby he used to have that might surprise you. Continue reading “Logo Lessons With Ian Paget of Logo Geek”

Episode #58: Business Breakthroughs With Brand Doctor Henry Kaminski Jr.

Henry Kaminski, The Brand Doctor.

The Brand Doctor Henry Kaminski Jr. joins me to talk about how he leveled up his business and stopped competing on price. He also shares business breakthroughs about branding, focus and values. Find out why he says branding really is about subtraction.

Continue reading “Business Breakthroughs With Brand Doctor Henry Kaminski Jr.”

Episode #53: Design With Accessibility in Mind

Designing for accessibility.

Most designers don’t think about accessibility, but it affects branding, design, documents and websites. It’s a great way to differentiate yourself from other designers while helping your clients reach more people and legally protecting them. Continue reading “Design With Accessibility in Mind”

Episode #51: Boost Value With a Brand Style Guide

Brand guide.

After designing a logo for a client, do you provide a brand style guide along with the files, so the client has guidance on how to use the logo and your hard work doesn’t go down the drain? If not, you’re missing out on positioning yourself as an expert, adding value to your work and charging more. Continue reading “Boost Value With a Brand Style Guide”

Episode #49: Branding & Marketing Insights with Jacob Cass

Branding Insights With Jacob Cass

Are you leaving money on the table with logo design? Do you know how to present your logo designs? Are you positioning yourself to clients so you are seen as an expert and get more respect? Jacob Cass of Just Creative talks about his design journey, his logo design and presentation process, how to add more value with brand strategy and some amazing marketing tips. Plus, find out why he calls himself “the pink cow.” Continue reading “Branding & Marketing Insights with Jacob Cass”

Episode #48: Preparing and Packaging Logo Files – Michael Bruny-Groth

Preparing logo files

Do you spend a lot of time creating logo files? Are you unsure which formats to send to a client? Are you properly preparing logo files to prevent potential issues? Find out that and how to add value to your work by following these best practices from me and guest Michael Bruny-Groth from The Logo Package. Continue reading “Preparing and Packaging Logo Files – Michael Bruny-Groth”

Episode #23: Color Convo With Pantone’s Leatrice Eiseman

Color theory

Do you pick colors arbitrarily? Do you have trouble defending your color choices to clients? Find out from world-renowned color connoisseur Leatrice Eiseman how to be the expert. Learn how color affects us physiologically, how it affects a design, what to consider when choosing choose colors, how to talk to clients about it, and more. Continue reading “Color Convo With Pantone’s Leatrice Eiseman”

Episode #19: Tips About Trademarking Logo Designs

Trademarking logo designs

Do you understand the difference between a copyright and trademark? Do you know how to make sure your logo designs don’t infringe on another company’s trademark? Continue reading “Tips About Trademarking Logo Designs”

Episode #2: Avoid These 10 Logo Design Mistakes

logo sketches

Are you making any of these logo design mistakes? Find out if you are. You’ll also learn what to consider when pricing a logo design, how to make your logo designs better and how to add value to your work, so you can up your game, stand out from your competition and charge more. Continue reading “Avoid These 10 Logo Design Mistakes”