Hear how Jake Albion pursued his passion of a creative career despite being told it might not be possible because of his color blindness, how he became more driven by his disability and turned it into an advantage, and how he got into accessibility. Read or Listen “Color Blind by Design”
Graphic designer/fine artist Melvin Thambi joins me to talk about pursuing design and fine arts, how he got his work to be exhibited, how hearing “no” led to him achieving his dream, why he says to get out of your comfort zone and get ready to fail, and what advice he has for non-U.S. designers looking to get U.S. clients. Read or Listen “Man of Many Talents Melvin Thambi”
Find out how color affects branding, how to use color strategically and what to consider when choosing colors to get winning color strategies. Also learn a bit about color theory, color accessibility and color meaning.
Read or Listen “Winning Color Strategies”
Hear about the challenges that led Melinda Livsey to go from being a designer treated like an order taker and art directed by clients to trusted expert and brand strategist, the mindset shifts she had to make, why she no longer does any design work, how she builds trust with clients, the three questions she always asks during an initial consultation that position her as an expert and more. Plus, find out her secret talent. It might surprise you. Read or Listen “From Designer to Brand Strategist With Melinda Livsey”
Ian Paget of Logo Geek joins me to talk about his logo design process, how to set yourself apart from other logo designers, how he presents his work, how to get less pushback from a client on your designs, books he recommends, the tools he uses and more. Plus, find out a hobby he used to have that might surprise you. Read or Listen “Logo Lessons With Ian Paget of Logo Geek”
The Brand Doctor Henry Kaminski Jr. joins me to talk about how he leveled up his business and stopped competing on price. He also shares business breakthroughs about branding, focus and values. Find out why he says branding really is about subtraction.
Most designers don’t think about accessibility, but it affects branding, design, documents and websites. It’s a great way to differentiate yourself from other designers while helping your clients reach more people and legally protecting them. Read or Listen “Design With Accessibility in Mind”
After designing a logo for a client, do you provide a brand style guide along with the files, so the client has guidance on how to use the logo and your hard work doesn’t go down the drain? If not, you’re missing out on positioning yourself as an expert, adding value to your work and charging more. Read or Listen “Boost Value With a Brand Style Guide”
Are you leaving money on the table with logo design? Do you know how to present your logo designs? Are you positioning yourself to clients so you are seen as an expert and get more respect? Jacob Cass of Just Creative talks about his design journey, his logo design and presentation process, how to add more value with brand strategy and some amazing marketing tips. Plus, find out why he calls himself “the pink cow.”
Read or Listen “Branding & Marketing Insights with Jacob Cass”
Do you spend a lot of time creating logo files? Are you unsure which formats to send to a client? Are you properly preparing logo files to prevent potential issues? Find out that and how to add value to your work by following these best practices from me and guest Michael Bruny-Groth from The Logo Package. Read or Listen “Preparing and Packaging Logo Files – Michael Bruny-Groth”