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Branding and Logo Design

Episode #49:

Branding & Marketing Insights with Jacob Cass

Branding Insights With Jacob Cass

Are you leaving money on the table with logo design? Do you know how to present your logo designs? Are you positioning yourself to clients so you are seen as an expert and get more respect? Jacob Cass of Just Creative talks about his design journey, his logo design and presentation process, how to add more value with brand strategy and some amazing marketing tips. Plus, find out why he calls himself “the pink cow.”

Episode #48:

Preparing and Packaging Logo Files – Michael Bruny-Groth

Preparing logo files

Do you spend a lot of time creating logo files? Are you unsure which formats to send to a client? Do you properly prepare logo files to prevent potential issues? Find out that and how to add value to your work by following these best practices from me and guest Michael Bruny-Groth from The Logo Package. …

Episode #23:

Color Convo With Pantone’s Leatrice Eiseman

Color theory

Do you pick colors arbitrarily? Do you have trouble defending your color choices to clients? Find out from world-renowned color connoisseur Leatrice Eiseman how to be the expert. Learn how color affects us physiologically, how it affects a design, what to consider when choosing choose colors, how to talk to clients about it, and more. …

Episode #2:

Avoid These 10 Logo Design Mistakes

logo sketches

Graphic designers, you might be inadvertently making some of these mistakes when designing logos for a client. Find out what they are and how to avoid them. You’ll also learn what to consider when pricing a logo design, how to make your logo designs better and how to add value to your work, so you can up your game, stand out from your competition and charge more. …

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