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Marketing/Promotion

Episode #52:

17 Essential Elements for an Effective Portfolio Website

Effective portfolio website.

Your website needs to be an effective marketing tool to help you get clients. You want to be top of mind when someone needs a designer. Here are 17 essential elements for an effective portfolio website, so you get found and leave a positive impression. …

Episode #43:

10 Ways a Design Mentor Can Help You

Mentoring for graphic designers

Designers, do you need to take your skills to the next level so you can charge more and get more respect? Want to go out on your own but not sure what’s involved? Need help with a freelancing issue? Here are 10 ways a design mentor could help you. …

Episode #40:

Nail a Niche with Stephanie Campanella

Nail your niche

A lot of designers have heard about niching but are hesitant to do it. Stephanie Campanella, who’s built several profitable niched-based businesses, talks about why she niched her business, how she did it, and the benefits of niching.

Episode #16:

A Creative Business Convo With Cameron Foote

creative business

What should you consider before going out on your own as a freelancer? How should you present your work to get objective feedback? When should you push back with a client? How can you earn more respect from clients? Should you specialize? Creative business guru Cameron S. Foote shares his insights on all of these topics. …

Episode #5:

Are You Getting the Clients You Want? With Ilise Benun

marketing tips for designers

Marketing Tips for Designers

If you’re not marketing, you’re at the mercy of taking whatever work comes to you, whether it’s work you want or not. You also don’t get the clients you want. When your marketing is targeted and consistent, you demonstrate to prospective clients that you understand their needs and remind them of you so they reach out when they have a need. In this interview with Ilise Benun, you’ll get marketing tips for designers and learn how to cultivate your marketing efforts to avoid feast or famine and to pick and choose the clients and work that you want. …

Episode #4:

Stop Trying to Compete With Fiverr

Learn How to Set Yourself Apart From Other Designers

Why should a client hire you when they can pay $50 to Fiverr or 99Designs, or set up a Wix, Weebly or Squarespace site themselves? Instead of being livid about what these commoditized services have done to the industry, take advantage of what they’re not offering and what they don’t do well, so you can get taken more seriously and command the fees you deserve. …

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