If you use WordPress for your website but don’t take security measures to keep it safe and up and running, potential clients may leave your site because of a warning, or, one day, they may not see your site at all. Find out how your unsecure website is costing you business and what to do about it. Read or Listen “How Your Unsecure Website Is Costing You Business”
So many designers are afraid to call themselves an expert. They lack confidence, and that creates a snowball effect in their business: not charging enough, losing out on work and more. Find out how to squash self-doubt and own your expertise.
Find out the pros and cons of using your name versus a business name, 8 tips for a good business name and what to do after deciding on a creative business name. I also share what went into naming my businesses and what I’d do differently with one of them. Read or Listen “8 Tips for a Good Business Name”
Victor Ramirez joins me to talk about how to make money on Upwork. Find out how he made almost $7,700 part-time in less than two months’ time, mistakes he made early on and what he learned, and tips you can use. Plus, hear how he ended up on a billboard for UpWork in Times Square.
Read or Listen “How to Make Money on Upwork With Victor Ramirez”
Find out several overlooked places graphic designers can find clients—online and offline—that can help you based on your industry and clientele. Are you overlooking any of them? Read or Listen “Overlooked Places Graphic Designers Can Find Clients”
Experts always say we should set goals to be successful. But do you avoid setting them because you don’t see the point or you’re afraid you won’t achieve them? Do you ever look back and think, “I should have done this or that”? Stop procrastinating and get motivated, and learn how setting goals can help. Read or Listen “Stop “Should-ing” All Over Yourself—Set Goals”
Your website needs to be an effective marketing tool to help you get clients. You want to be top of mind when someone needs a designer. Here are 17 essential elements for an effective portfolio website, so you get found and leave a positive impression. Read or Listen “17 Essential Elements for an Effective Portfolio Website”
Do you struggle with whether to refer to your freelancing business as “I” or “we”? Are you misrepresenting yourself if you use “we”? Will potential clients prefer just you or a team? Will you not get larger projects if you use “I”? Find out the pros and cons of each. Read or Listen “Should Freelance Designers Use “I” or “We”?”
Designers, do you need to take your skills to the next level so you can charge more and get more respect? Want to go out on your own but not sure what’s involved? Need help with a freelancing issue? Here are 10 ways a design mentor could help you. Read or Listen “10 Ways a Design Mentor Can Help You”
A lot of designers have heard about niching but are hesitant to do it. Stephanie Campanella, who’s built several profitable niched-based businesses, talks about why she niched her business, how she did it, and the benefits of niching.
Read or Listen “Nail a Niche with Stephanie Campanella”