Episode #51: Boost Value With a Brand Style Guide

After designing a logo for a client, do you provide a brand style guide along with the files, so the client has guidance on how to use the logo and your hard work doesn’t go down the drain? If not, you’re missing out on positioning yourself as an expert, adding value to your work and charging more.

Boost Value With a Brand Style Guide: Read or Listen

Episode #23: Color Convo With Pantone’s Leatrice Eiseman

Do you pick colors arbitrarily? Do you have trouble defending your color choices to clients? Find out from world-renowned color connoisseur Leatrice Eiseman how to be the expert. Learn how color affects us physiologically, how it affects a design, what to consider when choosing colors, how to talk to clients about it, and more.

Color Convo With Pantone’s Leatrice Eiseman: Read or Listen

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