Mike Killen and I talk about confidence, how it’s vital in closing the deal with clients and why you should be selling futures, not features. Get actionable tips to use when talking to clients, including how to respond when a client says, “That’s too expensive.” Also find out why you shouldn’t worry about criticism when putting your content out there. The answer will surprise you!
Confidence, Closing and Content With Mike Killen: Read or Listen
Are you leaving money on the table with logo design? Do you know how to present your logo designs? Are you positioning yourself to clients so you are seen as an expert and get more respect? Jacob Cass of Just Creative talks about his design journey, his logo design and presentation process, how to add more value with brand strategy and some amazing marketing tips. Plus, find out why he calls himself “the pink cow.”
Branding & Marketing Insights with Jacob Cass: Read or Listen
Do you spend a lot of time creating logo files? Are you unsure which formats to send to a client? Are you properly preparing logo files to prevent potential issues? Find out that and how to add value to your work by following these best practices from me and guest Michael Bruny-Groth from The Logo Package.
Preparing and Packaging Logo Files – Michael Bruny-Groth: Read or Listen
Monthly recurring revenue is all the rage these days, seen as the holy grail. But what most freelancers and agencies don’t necessarily realize is that it can cause problems. David C. Baker joins me to talk about 9 ways recurring revenue actually hurts your business and what to do instead.
9 Ways Recurring Revenue Hurts Your Business – David C. Baker: Read or Listen
Blair Enns joins me to discuss how to take back your power in the client-designer relationship, how not to sell, how to deal with mindset issues, pricing and much more. Also, find out what the “flip” is and why it’s vital in the client-designer relationship.
Power, Positioning & Pricing for Creatives With Blair Enns: Read or Listen
A lot of designers have heard about niching but are hesitant to do it. Stephanie Campanella, who’s built several profitable niched-based businesses, talks about why she niched her business, how she did it, and the benefits of niching.
Nail a Niche with Stephanie Campanella: Read or Listen
Paul Koullick from Keeper joins me to talk about tax write-offs that freelance graphic designers might miss. Find out if you’re forgetting any of them and find out what you need to know about estimated taxes.
Tax Write-Offs Freelance Designers Might Miss: Read or Listen
Amy Celona and I talk about how she came up with the idea to craft a custom web design package for her audience, how it solves her audience’s problems and how she made it profitable. She also talks about how she gets little pushback with design changes and saves time on proposals.
Crafting a Custom Package Solution: Read or Listen
Have you ever had your work plagiarized? Unfortunately, I have—several times—and other designers have too. So I invited attorney Matthew Johnston back to talk about copyright infringement and your rights as a designer, so you can protect your creative work. You’ll also find out ways to search to see if your work has been plagiarized and what to do if it has been.
Policing Plagiarism: What to Do When Someone Steals Your Creative Work: Read or Listen
Do you pick colors arbitrarily? Do you have trouble defending your color choices to clients? Find out from world-renowned color connoisseur Leatrice Eiseman how to be the expert. Learn how color affects us physiologically, how it affects a design, what to consider when choosing colors, how to talk to clients about it, and more.
Color Convo With Pantone’s Leatrice Eiseman: Read or Listen