Ian Paget of Logo Geek joins me to talk about his logo design process, how to set yourself apart from other logo designers, how he presents his work, how to get less pushback from a client on your designs, books he recommends, the tools he uses and more. Plus, find out a hobby he used to have that might surprise you.
Logo Lessons With Ian Paget of Logo Geek: Read or Listen
The Brand Doctor Henry Kaminski Jr. joins me to talk about how he leveled up his business and stopped competing on price. He also shares business breakthroughs about branding, focus and values. Find out why he says branding really is about subtraction.
Business Breakthroughs With Brand Doctor Henry Kaminski Jr.: Read or Listen
Tom Ross of Design Cuts joins me to talk about designing digital products—figuring out what to sell, how to price it, their submission process and more. Get tips to help you get an edge on your competition in the creative products marketplace.
Designing Digital Products With Tom Ross of Design Cuts: Read or Listen
Mike Killen and I talk about confidence, how it’s vital in closing the deal with clients and why you should be selling futures, not features. Get actionable tips to use when talking to clients, including how to respond when a client says, “That’s too expensive.” Also find out why you shouldn’t worry about criticism when putting your content out there. The answer will surprise you!
Confidence, Closing and Content With Mike Killen: Read or Listen
Are you leaving money on the table with logo design? Do you know how to present your logo designs? Are you positioning yourself to clients so you are seen as an expert and get more respect? Jacob Cass of Just Creative talks about his design journey, his logo design and presentation process, how to add more value with brand strategy and some amazing marketing tips. Plus, find out why he calls himself “the pink cow.”
Branding & Marketing Insights with Jacob Cass: Read or Listen
Do you spend a lot of time creating logo files? Are you unsure which formats to send to a client? Are you properly preparing logo files to prevent potential issues? Find out that and how to add value to your work by following these best practices from me and guest Michael Bruny-Groth from The Logo Package.
Preparing and Packaging Logo Files – Michael Bruny-Groth: Read or Listen
Monthly recurring revenue is all the rage these days, seen as the holy grail. But what most freelancers and agencies don’t necessarily realize is that it can cause problems. David C. Baker joins me to talk about 9 ways recurring revenue actually hurts your business and what to do instead.
9 Ways Recurring Revenue Hurts Your Business – David C. Baker: Read or Listen
Blair Enns joins me to discuss how to take back your power in the client-designer relationship, how not to sell, how to deal with mindset issues, pricing and much more. Also, find out what the “flip” is and why it’s vital in the client-designer relationship.
Power, Positioning & Pricing for Creatives With Blair Enns: Read or Listen
A lot of designers have heard about niching but are hesitant to do it. Stephanie Campanella, who’s built several profitable niched-based businesses, talks about why she niched her business, how she did it, and the benefits of niching.
Nail a Niche with Stephanie Campanella: Read or Listen
Paul Koullick from Keeper joins me to talk about tax write-offs that freelance graphic designers might miss. Find out if you’re forgetting any of them and find out what you need to know about estimated taxes.
Tax Write-Offs Freelance Designers Might Miss: Read or Listen