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Find out several overlooked places graphic designers can find clients—online and offline—that can help you based on your industry and clientele. Are you overlooking any of them?
Overlooked Places Graphic Designers Can Find Clients: Read or Listen
Experts always say we should set goals to be successful. But do you avoid setting them because you don’t see the point or you’re afraid you won’t achieve them? Do you ever look back and think, “I should have done this or that”? Stop procrastinating and get motivated, and learn how setting goals can help.
Stop “Should-ing” All Over Yourself—Set Goals: Read or Listen
Your website needs to be an effective marketing tool to help you get clients. You want to be top of mind when someone needs a designer. Here are 17 essential elements for an effective portfolio website, so you get found and leave a positive impression.
17 Essential Elements for an Effective Portfolio Website: Read or Listen
Do you struggle with whether to refer to your freelancing business as “I” or “we”? Are you misrepresenting yourself if you use “we”? Will potential clients prefer just you or a team? Will you not get larger projects if you use “I”? Find out the pros and cons of each.
Designers, do you need to take your skills to the next level so you can charge more and get more respect? Want to go out on your own but not sure what’s involved? Need help with a freelancing issue? Here are 10 ways a design mentor could help you.
A lot of designers have heard about niching but are hesitant to do it. Stephanie Campanella, who’s built several profitable niched-based businesses, talks about why she niched her business, how she did it, and the benefits of niching.
Learn how to leverage LinkedIn as part of your marketing efforts so you can build relationships and attract your ideal clients. Get tips on how to craft a profile that has impact, strategically network with connections, and more from LinkedIn expert Brynne Tillman.
Client relationships and getting clients are not that different from dating. Learn how to identify your ideal client, attract them, approach them, spot deal breakers, nurture the relationship and more.
What should you consider before going out on your own as a freelancer? How should you present your work to get objective feedback? When should you push back with a client? How can you earn more respect from clients? Should you specialize? Creative business guru Cameron S. Foote shares his insights on all of these topics.
A Creative Business Convo With Cameron Foote: Read or Listen
If you’re not marketing, you’re at the mercy of taking whatever work comes to you, whether it’s work you want or not. You also don’t get the clients you want. When your marketing is targeted and consistent, you demonstrate to prospective clients that you understand their needs and remind them of you so they reach out when they have a need. In this interview with Ilise Benun, you’ll get marketing tips for designers and learn how to cultivate your marketing efforts to avoid feast or famine and to pick and choose the clients and work that you want.
Are You Getting the Clients You Want? With Ilise Benun: Read or Listen
Hang out and get advice from designers of all levels in our welcoming community of graphic designers on Facebook.