Episode #65: 23 Pro Page Layout Tips for Print and the Web

I share 23 pro page layout tips for print, digital documents and the web. Find out how to polish your page layout skills, so you have more professional-looking and reader-friendly pages. You’ll also discover some accessibility and usability tips that can give you an edge over other designers and help your clients reach more people. Plus, I’ve also got a bunch of free resources for you.

23 Pro Page Layout Tips for Print and the Web: Read or Listen

Episode #38: 3 Reasons to Charge for Native Design Files

Native design files are a designer’s secret recipe, yet some designers hand them over free of charge. But, unless it’s a work for hire, you have every right to charge for these files. Find out why clients might ask for them, why you should charge for source files, what you should charge for them and more.

3 Reasons to Charge for Native Design Files: Read or Listen

Episode #29: Creative Brief: Making Your Design Mailable

Part of the Creative Briefs series of mini-episodes with quick design- and marketing-related tips, this episode talks about making sure your design is mailable. When designing a printed piece that will be mailed, consulting a mailpiece design analyst will help you make sure your design adheres to any necessary postal requirements or qualify for special rates.

Creative Brief: Making Your Design Mailable: Read or Listen

Episode #27: Creative Brief: 11 Things to Check in a Print Proof

Part of the Creative Briefs series of mini-episodes with quick design- and marketing-related tips, this episode is about reviewing print proofs. Here are 11 things to check in a proof from the printer to ensure your design will appear as you intended.

Creative Brief: 11 Things to Check in a Print Proof: Read or Listen

Episode #23: Color Convo With Pantone’s Leatrice Eiseman

Do you pick colors arbitrarily? Do you have trouble defending your color choices to clients? Find out from world-renowned color connoisseur Leatrice Eiseman how to be the expert. Learn how color affects us physiologically, how it affects a design, what to consider when choosing colors, how to talk to clients about it, and more.

Color Convo With Pantone’s Leatrice Eiseman: Read or Listen

Episode #15: A Hoppe Good Time Talking InDesign

Do you need to work smarter in InDesign? Maybe you’re unknowingly wasting time when creating new documents or you’re guilty of “guide hoarding.” Find out and learn some best practices and time-saving tips as the hilarious Jason Hoppe and I talk about InDesign and page layout in this special hour-long episode. Plus, find out which InDesign feature Jason calls “delicious” and what some designers do that he says is “like walking and having your pants not go with you.”

A Hoppe Good Time Talking InDesign: Read or Listen

Episode #12: Fold Some Fun Into Your Direct Mail Projects With Trish Witkowski, Foldfactory

Print designers, do you find yourself using the same folds for projects over and over again because you think other types of folds might cost too much or they seem too complicated to set up properly? In this episode, Trish Witkowski of Foldfactory will educate and inspire you—and tell you how to get some free templates for your next project.

Fold Some Fun Into Your Direct Mail Projects With Trish Witkowski, Foldfactory: Read or Listen

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