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The podcast for design, accessibility and creative business, helping designers gain confidence, clarity and a competitive edge in a crowded marketplace.
Hosted by Colleen Gratzer
Print designers, do you find yourself using the same folds for projects over and over again because you think other types of folds might cost too much or they seem too complicated to set up properly? In this episode, Trish Witkowski of Foldfactory will educate and inspire you—and tell you how to get some free templates for your next project.
Fold Some Fun Into Your Direct Mail Projects With Trish Witkowski, Foldfactory: Read or Listen
Have you ever considered creating stock images to generate passive income? Stock up on some tips and best practices from someone who’s been doing just that, so that you can make the most of your efforts.
Do you ever feel like your work isn’t good enough? Do you lack confidence presenting your design ideas? Do you find it hard to give yourself credit where due? This stems from imposter syndrome. Find out how it can help us or hold us back personally and professionally.
Ever Feel Like an Imposter? With Tanya Geisler: Read or Listen
Do you dream of going out on your own and working from wherever and whenever you want? If so, what’s your why? So you can enjoy a more flexible lifestyle? Travel whenever you please or pursue side projects? Or maybe it’s to spend more time with family and friends. I’ve got two special guests to talk about the freedom they’ve experienced working for themselves and pursuing their dreams.
Are you getting what you need—and want—from clients? Do clients send you the wrong types of files? Does it takes a long time for clients to sign your contracts? Do you find yourself resending logo or print files for the umpteenth time? Are you embarrassed because clients point out edits you missed? Do you make it easy for clients to say yes? Learn how to improve your processes for a smoother, more enjoyable and efficient workflow for yourself and the client, so they keep coming back.
Improve Your Processes and Your Client’s Experience: Read or Listen
Want to become a better PowerPoint presentation designer? Ever considered a career in it? No? Because you can’t stand PowerPoint, right? (I can hear you screaming.) Presentation design expert Laura Foley states her case for why you should embrace PowerPoint. She also explains how she’s made a career specializing in working in software that makes most designers cringe. You'll also learn best practices when using PowerPoint and how to price your PowerPoint projects.
Are your design contracts helping—or hurting—you? Do clients understand your contracts? Do you? If you don’t have a solid contract, you may be unknowingly giving away your design rights or taking on liability you shouldn’t be. Even worse, if you don’t operate as an LLC or corporation, your personal assets could be at risk if you make a mistake. Learn how to prevent a contract catastrophe, get your contracts signed faster and protect your design rights—and yourself—from a legal crisis.
Are You Protecting Your Design Rights and Covering Your Assets?: Read or Listen
If you’re not marketing, you’re at the mercy of taking whatever work comes to you, whether it’s work you want or not. You also don’t get the clients you want. When your marketing is targeted and consistent, you demonstrate to prospective clients that you understand their needs and remind them of you so they reach out when they have a need. In this interview with Ilise Benun, you’ll get marketing tips for designers and learn how to cultivate your marketing efforts to avoid feast or famine and to pick and choose the clients and work that you want.
Are You Getting the Clients You Want? With Ilise Benun: Read or Listen
Why should a client hire you when they can pay $50 to Fiverr or 99Designs, or set up a Wix, Weebly or Squarespace site themselves? Instead of being livid about what these commoditized services have done to the industry, take advantage of what they’re not offering and what they don’t do well. Learn how to set yourself apart from them and other designers and how to charge more for design work.
Learn how to perfect your print process, so you can avoid costly errors and save face. Find out about proper file setup, folds, binding, paper, ink, coatings, fonts, images, how to get print bids and more.