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The podcast for design, accessibility and creative business, helping designers gain confidence, clarity and a competitive edge in a crowded marketplace.
Hosted by Colleen Gratzer
Learn how to leverage LinkedIn as part of your marketing efforts so you can build relationships and attract your ideal clients. Get tips on how to craft a profile that has impact, strategically network with connections, and more from LinkedIn expert Brynne Tillman.
Client relationships and getting clients are not that different from dating. Learn how to identify your ideal client, attract them, approach them, spot deal breakers, nurture the relationship and more.
Geek out on typography with me and typeface designer Fábio Duarte Martins. Learn a bit about typeface design and discover how it can be a great source of passive income. Plus, find out Fábio’s beef with Helvetica and the one instance he says Comic Sans was used well (yes, really!).
Do you know the difference between a copyright and trademark or how to make sure your logo designs don’t infringe on another company’s trademark? Find out from Matt the Lawyer how to make sure your logo design doesn’t infringe on an existing trademark, what your client should consider before trademarking, the trademark process and more.
Fellow longtime graphic designer Evelyn Powers and I talk about lessons learned from bad client experiences (you might gasp or guffaw at some of them), how to identify red flags with prospects and clients, and how to fire bad clients.
Ted Leonhardt and I talk about confidence (or lack thereof) and bullying and how they affect our value, setting our rates and negotiating salaries.
Talking Confidence, Bullying and Negotiation With Ted Leonhardt: Read or Listen
What should you consider before going out on your own as a freelancer? How should you present your work to get objective feedback? When should you push back with a client? How can you earn more respect from clients? Should you specialize? Creative business guru Cameron S. Foote shares his insights on all of these topics.
A Creative Business Convo With Cameron Foote: Read or Listen
Do you need to work smarter in InDesign? Maybe you’re unknowingly wasting time when creating new documents or you’re guilty of “guide hoarding.” Find out and learn some best practices and time-saving tips as the hilarious Jason Hoppe and I talk about InDesign and page layout in this special hour-long episode. Plus, find out which InDesign feature Jason calls “delicious” and what some designers do that he says is “like walking and having your pants not go with you.”
Ever considered a full-time or part-time career as a fine artist? Hear from Michael Auger of Auger Artwork Studios, who’s had a solid career as an illustrator, painter and graphic designer.
Triple-threat Creative: Illustrator, Painter, Graphic Designer: Read or Listen
Do you know what to include in your design contracts and estimates? Do you know if your projects are profitable? Do you have trouble pricing your work? Do you suck up out-of-scope work that you should be charging for? Do you wonder if your contracts are protecting you? Find out when I use a contract, what I take into consideration when pricing work and what I include to protect myself from scope creep or potential legal issues.
Are These Essentials in Your Design Contracts and Estimates?: Read or Listen