A lot of creatives struggle with creating content, especially consistently, because they don’t know what to write about. Here are 15 social media post ideas for graphic designers to inspire you.
A lot of creatives struggle with creating content, especially consistently, because they don’t know what to write about.
There are a lot of options, but you may not see them because you’re too close to them. You also don’t realize how much you know.
You might also discount the value of what you know or assume that your clients and potential clients won’t be interested in what you have to say. But you know more than they know.
You may have heard to share what you know, but what does that really mean? You want to make sure it’s relevant to your audience and the people you’re looking to attract and that it leads them back to you.
Why Creating Content Is Important
Creating content is important for your creative business because:
- It shows what you know.
- It attracts search engines, which helps potential clients find you.
- It keeps you top of mind with people on your email list or followers on social media.
- It does some of the selling before potential clients even contact you.
- It gives them a taste of your personality, especially if you record a video. You don’t necessarily need to be on screen either.
Content Ideas for Social Media
I’ve got 15 different content ideas for social media, blog posts and e-mails. Start getting inspired and taking notes. Once you get into this mode, you will find it easier to come up additional ideas in the future. You’ll find inspiration all around you.
One type of content you can share is testimonials or reviews.
These build trust with potential clients. They want to see you’ve already worked with other clients if you’re new to the game. Few clients want to be the first to try you out.
It’s also helpful for clients to find out from others:
- What they think of the quality of your work,
- If you’re responsive and trustworthy,
- What you’re like to work with,
- How your work helped them achieve a certain outcome.
They might also want to see that you’ve helped clients who are similar to them—in the same industry or with the same needs.
2. Your Work
Show existing and potential clients your design work. If they haven’t hired you yet, they just might. It might also give current client ideas for working with you on the next project.
3. Case Studies
Presenting case studies of work you’ve done for past clients is important because it shows your design work isn’t just design work.
It holds more value. It helps clients get results.
Like I always say, no one wants a logo design or a brochure design just to have that. They want what it will do for them.
4. Free Guide
If you create a lead magnet to help people solve a particular problem, that also gets people onto your list, where you can talk to and market to them directly. You can create content that helps them and entices them to trade their email address for your free guide.
5. Pain Points
It can make for great content to address pain points your potential and existing clients have.
For example, are their sales suffering because their branding needs a refresh? Are they getting complaints from customers because their website is slow or content is hard to find?
Letting your audience know of potential mistakes is not only good information for them to understand but can also lead them directly to you to solve their problem.
They might think they’re doing something right, when it’s really wrong or not the entire solution to their problem.
For example, I often find the need to educate clients on why the Acrobat accessibility checker is not the be-all, end-all to accessibility and that there is much more involved to ensure a document is accessible.
Maybe you have clients trying to lay out multipage documents destined for print in Canva or clients who think it’s a good idea to go to Fiverr for a logo design.
Dispelling myths your audience has can be really helpful to them.
For example, I’ve had a few clients think that they can’t use light colors for accessibility purposes or think that accessibility is ugly.
Another example could be that clients think that Canva means they don’t need a professional designer.
A third example might be that they don’t have to spend a lot to have their website maintained for them every month.
You can also address objections you hear from potential new clients.
These might be related to cost. Maybe they think your rates are high or that they will just do it themselves.
You can talk about more that’s involved in the work that they might not know about.
You could talk about how much time that saves them.
9. How-tos or Tips and Tricks
You can be seen as a helpful expert by creating some how-to content relevant to what you offer.
If you design emails, you could explain to clients how to set up their emails in certain email service providers such as MailChimp, MailerLite or Constant Contact. Or maybe you provide them tips for getting good open rates.
If you design social media images for them, you could explain how to add those images to their social media images on various platforms. What might be easy for you may not be for them. They also likely don’t have the same eye for details that you do, so you can provide some guidelines.
A lot of clients use Canva. If you design Canva templates, you might have some good Canva tips you could share with them.
FAQs—frequently asked questions—from potential and existing clients make for good content. You can keep track of the questions you get from them.
These are not only informational to your audience, but they make it super easy for you to answer questions you repeatedly get. Just send them a link to the entire explanation you’ve already put together, or copy and paste that into an email.
Lists are good content.
You could list your favorite:
- software programs or apps for certain tasks,
- web hosting companies,
- email service providers,
- social media accounts to follow.
Just make sure they’re relevant to what you offer, would be helpful to them and wouldn’t give away the farm.
12. Your Opinion
Your opinion on a product or software is usually interesting to potential and new clients.
Bonus points if it’s an opinion on something controversial or against what others are saying.
You can show you know your stuff by comparing competing products or services.
Maybe you compare Constant Contact with MailChimp or MailerLite, for example.
Maybe you compare two WordPress form plugins.
You can make a list of pros and cons for each and talk about what to consider or watch out for before buying them.
Survey your audience to find out more about their current needs and problems, so you can discover more about how to help them.
If you ever go on a podcast, do a webinar or in-person presentation, or speak at an industry event, let your audience know beforehand and send them a link to it afterward.
You can also ask the podcast, webinar or event host if you can display their logo on your website. This builds trust with them.
If you’ll even be attending an industry event, let your audience know. Maybe some of them will be attending and you can meet one another.
Are you posting any of these types of content? Do you have other ideas? Let me know in a comment below.