The podcast for design, accessibility and creative business, helping designers gain confidence, clarity and a competitive edge in a crowded marketplace.
Hosted by Colleen Gratzer
Experts always say we should set goals to be successful. But do you avoid setting them because you don’t see the point or you’re afraid you won’t achieve them? Do you ever look back and think, “I should have done this or that”? Stop procrastinating and get motivated, and learn how setting goals can help.
Stop “Should-ing” All Over Yourself—Set Goals: Read or Listen
Most designers don’t think about accessibility, but it affects branding, design, documents and websites. It’s a great way to differentiate yourself from other designers while helping your clients reach more people and legally protecting them.
Your website needs to be an effective marketing tool to help you get clients. You want to be top of mind when someone needs a designer. Here are 17 essential elements for an effective portfolio website, so you get found and leave a positive impression.
17 Essential Elements for an Effective Portfolio Website: Read or Listen
After designing a logo for a client, do you provide a brand style guide along with the files, so the client has guidance on how to use the logo and your hard work doesn’t go down the drain? If not, you’re missing out on positioning yourself as an expert, adding value to your work and charging more.
Mike Killen and I talk about confidence, how it’s vital in closing the deal with clients and why you should be selling futures, not features. Get actionable tips to use when talking to clients, including how to respond when a client says, “That’s too expensive.” Also find out why you shouldn’t worry about criticism when putting your content out there. The answer will surprise you!
Confidence, Closing and Content With Mike Killen: Read or Listen
Are you leaving money on the table with logo design? Do you know how to present your logo designs? Are you positioning yourself to clients so you are seen as an expert and get more respect? Jacob Cass of Just Creative talks about his design journey, his logo design and presentation process, how to add more value with brand strategy and some amazing marketing tips. Plus, find out why he calls himself “the pink cow.”
Branding & Marketing Insights with Jacob Cass: Read or Listen
Do you spend a lot of time creating logo files? Are you unsure which formats to send to a client? Are you properly preparing logo files to prevent potential issues? Find out that and how to add value to your work by following these best practices from me and guest Michael Bruny-Groth from The Logo Package.
Preparing and Packaging Logo Files – Michael Bruny-Groth: Read or Listen
Do you struggle with whether to refer to your freelancing business as “I” or “we”? Are you misrepresenting yourself if you use “we”? Will potential clients prefer just you or a team? Will you not get larger projects if you use “I”? Find out the pros and cons of each.
Many graphic designers get so excited when a new shiny prospect contacts them that they miss a crucial step: screening the prospect. But having a vetting process is vital, so you can position yourself as an expert and evaluate the prospect and the work before taking it on. Here are 6 reasons freelance designers should screen prospects and how to evaluate them.
6 Reasons Freelance Designers Should Screen Prospective Clients: Read or Listen
There are a lot of differences in mindset and behavior between graphic designers who are perceived as order takers and those who are perceived as experts. Here are 14 reasons graphic designers are seen as order takers instead of as experts.
14 Reasons Graphic Designers Are Seen as Order Takers: Read or Listen
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