In this Creative Brief, I talk about proofreaders’ marks—what they are and how to decode them if and when you get them.
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In this Creative Brief, I talk about proofreaders’ marks—what they are and how to decode them if and when you get them.
Your freelance business does not need to feel like a circus. But you do need to be the ringleader. Here are 6 types of problem clients and how to fire them. I’ll also talk about when it’s you, not them, who is the reason for the breakup.
6 Types of Problem Clients and How to Fire Them: Read or Listen
Part of the Creative Briefs series of mini-episodes with quick design- and marketing-related tips, this episode talks about commonly misused typographic marks and how to correct them. Using them properly will give you more cred. Plus, get a free checklist.
Creative Brief: Touch Up These Typographic Typos: Read or Listen
Do you know what to consider when pricing your work? Are you charging enough? Do you worry if your price was right after sending an estimate? There are many ways to figure out how to price a project, and how you do so and present it can affect how the client perceives the value. You’ll either be perceived as an expert and command respect, or you’ll be seen as not understanding the scope of the work and your work as low quality. Avoid these 12 mistakes when pricing your design work.
Avoid These 12 Mistakes When Pricing Your Design Work: Read or Listen
Part of the Creative Briefs series of mini-episodes with quick design- and marketing-related tips, this episode talks about making sure your design is mailable. When designing a printed piece that will be mailed, consulting a mailpiece design analyst will help you make sure your design adheres to any necessary postal requirements or qualify for special rates.
Have you ever had your work plagiarized? Unfortunately, I have—several times—and other designers have too. So I invited attorney Matthew Johnston back to talk about copyright infringement and your rights as a designer, so you can protect your creative work. You’ll also find out ways to search to see if your work has been plagiarized and what to do if it has been.
Policing Plagiarism: What to Do When Someone Steals Your Creative Work: Read or Listen
Part of the Creative Briefs series of mini-episodes with quick design- and marketing-related tips, this episode is about reviewing print proofs. Here are 11 things to check in a proof from the printer to ensure your design will appear as you intended.
Creative Brief: 11 Things to Check in a Print Proof: Read or Listen
Some types of free work are good, while some hurt you and the design industry. You don’t have to pimp yourself out doing free work to build a portfolio. Find out what to consider before doing any free design work.
What to Consider Before Doing Free Design Work: Read or Listen
Part of the Creative Briefs series of mini-episodes with quick design- and marketing-related tips, this episode covers how to find out which fonts have been used in an image or PDF.
Are you making any of these mistakes when presenting design work to clients? Find out and learn how to present design work, so you get more respect and less pushback on your designs. Also, find out mistakes you might be making when asking for critique from other designers and others in general. Plus, don’t miss this one seemingly harmless question you should stop asking clients.
7 Mistakes When Presenting Design Work and Asking for Critique: Read or Listen