Design Domination Podcast

A graphic design business podcast for freelance graphic designers

Gain confidence, clarity and a competitive edge in a crowded marketplace.

Episode #68: 8 Tips for a Good Business Name

Creative business name.

Find out the pros and cons of using your name versus a business name, 8 tips for a good business name and what to do after deciding on a creative business name. I also share what went into naming my businesses and what I’d do differently with one of them. Read or Listen “8 Tips for a Good Business Name”

Episode #67: How to Choose Paper for a Design Project

Different types of paper.

Are you neglecting paper’s place in the print design process? Do you leave it up to the client or the printer? If so, that means you may not be making necessary color adjustments for different papers. That can result in an unsightly and costly error. But it also means you’re missing out on such a cool part of the design process! Find out the importance of paper choice in the print design process, the different types of paper and finishes, how to choose paper for a design project and some ways you can incorporate paper into the design process for added creativity. Read or Listen “How to Choose Paper for a Design Project”

Episode #66: How to Make Money on Upwork With Victor Ramirez

Victor Ramirez featured on an Upwork billboard in Times Square.


Victor Ramirez joins me to talk about how to make money on Upwork. Find out how he made almost $7,700 part-time in less than two months’ time, mistakes he made early on and what he learned, and tips you can use. Plus, hear how he ended up on a billboard for UpWork in Times Square.
Read or Listen “How to Make Money on Upwork With Victor Ramirez”

Episode #65: 23 Pro Page Layout Tips for Print and the Web

Professional page layout tips for print, digital document and the web.

I share 23 pro page layout tips for print, digital documents and the web. Find out how to polish your page layout skills, so you have more professional-looking and reader-friendly pages. You’ll also discover some accessibility and usability tips that can give you an edge over other designers and help your clients reach more people. Plus, I’ve also got a bunch of free resources for you. Read or Listen “23 Pro Page Layout Tips for Print and the Web”

Episode #64: Brutally Honest Business Advice With Emily Cohen

Brutally Honest book cover and inside.

Emily Cohen joins me to dish out some brutally honest design business advice, including some things that hold creatives back in business, why the solopreneur model is usually unsustainable, specialization, misconceptions designers have about their websites, how to reach out to prospects and more. Read or Listen “Brutally Honest Business Advice With Emily Cohen”

Episode #63: From Designer to Brand Strategist With Melinda Livsey

Brand strategy.

Hear about the challenges that led Melinda Livsey to go from being a designer treated like an order taker and art directed by clients to trusted expert and brand strategist, the mindset shifts she had to make, why she no longer does any design work, how she builds trust with clients, the three questions she always asks during an initial consultation that position her as an expert and more. Plus, find out her secret talent. It might surprise you. Read or Listen “From Designer to Brand Strategist With Melinda Livsey”

Episode #62: Motivating Mural Design With Debbie Clapper

Debbie Clapper painting a mural outside.

Find out why muralist Debbie Clapper transitioned her career from graphic design to fine art, how she pursued her passion and how it changed her life. If you’ve ever thought of pursuing fine art as a career choice, you definitely don’t want to miss this. Read or Listen “Motivating Mural Design With Debbie Clapper”

Episode #61: Logo Lessons With Ian Paget of Logo Geek

Ian Paget, Logo Geek.

Ian Paget of Logo Geek joins me to talk about his logo design process, how to set yourself apart from other logo designers, how he presents his work, how to get less pushback from a client on your designs, books he recommends, the tools he uses and more. Plus, find out a hobby he used to have that might surprise you. Read or Listen “Logo Lessons With Ian Paget of Logo Geek”

Episode #60: Overlays and Plugins Aren’t the Answer to Accessibility

Problems with website accessibility overlays.

Website accessibility overlays and plugins aren’t the answer to accessibility and compliance, despite being touted as an easy, automated solution for web designers and developers and their clients. They present a plethora of problems. Read or Listen “Overlays and Plugins Aren’t the Answer to Accessibility”

Episode #59: Managing Your Freelance Business During the COVID-19 Crisis

Managing your freelance business during a crisis.

Managing your freelance business during the COVID-19 crisis—and any crisis for that matter—is vital. We need to learn from this and stay level headed, focused and innovative to help our clients and our own businesses. We also need to be empathetic and understanding. How can we continue to serve them? How can we help them with new and unique needs they may have now? How can you continue running your business? How should we react if they start cutting out our services? How should we react if they ask to delay projects? Read or Listen “Managing Your Freelance Business During the COVID-19 Crisis”

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