The podcast for design, accessibility and creative business, helping designers gain confidence, clarity and a competitive edge in a crowded marketplace.
Hosted by Colleen Gratzer
Learn how to work more efficiently in Adobe InDesign with these time-saving 10 tips about features that most graphic designers don’t use. The more you know InDesign, the easier it is to incorporate accessibility into the layout process too.
Providing good customer service doesn’t mean you have to be at the whim of every client request or that the client is always right. In fact, if you do that, your business will suffer. Find out why people pleasing is bad for your creative business.
Ensuring that hyperlinks are accessible for all website visitors increases the accessibility and usability of a website. There are functional, cognitive and visual factors to consider. Find out 9 tips for creating accessible hyperlinks on websites.
A design brief, or creative brief, helps you get more respect and be seen as an expert as a designer. Find out how to write a creative brief and how it helps not only you but the designer-client relationship and the design process.
Learn how to leverage your About page on your website so that you stand out and increase your chances of getting new clients. Find out tips for what to include and how to write a good About page even if you find it hard to talk about yourself.
How to Write a Good About Page With Todd Jones: Read or Listen
Having a client (or two) who make up a large portion of your income is a blessing and a curse. They keep you busy, but you lose focus on your freelance business. Find out if you have any gorilla clients, or high client concentration, and what to do about it.
The Risks of Having One Big Client (Gorilla Client): Read or Listen
Are you looking to have the accessibility conversation with clients or coworkers but not sure where to start? Have you tried but gotten resistance? Find out 10 common objections to accessibility and how to overcome them, so that you can educate and hopefully get them on board with accessibility.
As a graphic designer, you may run into a situation where the client wants more than one of your designs. Should you provide the design free? Should you charge for the additional design? Find out what to think about and how to figure out how to price it.
What to Do When a Client Wants More Than One of Your Designs: Read or Listen
Many freelance designers struggle with boundaries, taking on and putting up with bad clients. But setting boundaries with clients means good clients and a better, more profitable creative business. Find out 10 signs you need boundaries and how to set them.
Graphic designer Adrienne Johnston shares how she went from being stressed out and overworked in a $60k-a-year creative business to working less and without stress making more than $200k a year by focusing on presentation design in PowerPoint.
How to Make More Money in Graphic Design (and Work Less) With Adrienne Johnston: Read or Listen
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