The podcast for design, accessibility and creative business, helping designers gain confidence, clarity and a competitive edge in a crowded marketplace.
Hosted by Colleen Gratzer
Sarah Masci of Day Rate Mastery joins me to talk about how graphic designers can increase their profitability by charging day rates instead of hourly rates or value-based pricing, and how she went from charging $50 per hour to $10k months working only a few days a month.
Find out important reasons why freelance graphic designers should use contracts for design work in their creative business, including some surprising things you may have thought of.
Renowned artist/illustrator/painter Don Bolognese joins me to talk about how it’s the designer’s talent—not the tool—that’s vital for a successful creative career. He shares interesting stories and insights from his 67-year career and how it evolved over time with changes in technology.
When you take on work that isn’t a good fit with your skills and expertise, it can result in a bad testimonial, no referrals and the work not being profitable. Find out when graphic designers should turn down work from a prospect or existing client.
Many web designers and developers think using an accessibility-ready WordPress theme means a website will be accessible. But many themes have accessibility issues, and there is more to building an accessible website than using an accessible theme.
Hear how Kelly Irvine went from in-house graphic designer to freelance textile designer, creating exclusive prints for the fashion industry, and how she also makes passive income with her designs.
How to Get Into Textile Design With Kelly Irvine: Read or Listen
Graphic designers often get ridiculous or demanding requests from clients. We can laugh at some, but others are cringe worthy. Find out 11 ridiculous client requests and how to respond to them, so that you leave your dignity and respect intact.
11 Ridiculous Client Requests and How to Respond to Them: Read or Listen
By screening prospects and asking strategic questions, designers change the conversation from design to problem solving, get more respect and increase the perceived value of their work. Find out what questions a graphic designer should ask a client.
What Questions Should a Graphic Designer Ask a Client?: Read or Listen
Find out how Kyle Van Deusen went from graphic designer to web designer and how he built the business of his dreams by leveraging website maintenance packages for recurring revenue in his web design business.
Website Maintenance Packages With Kyle Van Deusen: Read or Listen
It's easier to get work from existing clients than from new clients. Find out 11 ways to keep clients coming back that will impress them, help you have a good experience working together and get work from them in the future.
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